Private label trends

Check out our 2021 trending private label product list!

You already know where to find the best private label products… the question is which ones to choose?

A lot of factors determine which private label products are best for your store — your target customers, shipping range, brand personality, etc. — but there’s one factor above all that makes the most difference: what’s popular.

Private label product trends change every year, so we wanted to compile a list that’s both accurate and up-to-date. So below, we outline the top 10 private label products for 2020. Take a look and see which fit your private label ecommerce store.


1. Tea Tree Oil

In general, aromatherapy and essential oils are in-demand ecommerce products, even outside of private label goods. With a range of uses from skincare to incense, natural oils are a popular choice for private label stores, whether sold as a cream, lotion, or the oil itself.

But among essential oil products, tea tree oil in particular seems to be the standout product for 2020, at least compared to its peers. If you’re looking for just one aromatherapy product, look at tea tree oil.


2. Eco-friendly Bottles

Reusable bottles, water bottles, sports bottles, insulated bottles — these are safe private label items because they’re easy to come by and can be branded with anything. (For this reason, they’re also popular as company merchandise and swag).

But one of the greatest trends of 2020 is environmentalism and eco-friendly products, a theme you’ll see repeated often in this list. That means the best private label bottles for the new year will be the eco-friendly ones. The strongest selling point of reusable bottles has always been their environmental impact, but today you can take that a step further with eco-friendly materials like stainless steel or even double-walled glass.


3. Reusable Shopping Bags & Totes

Just like eco-friendly bottles, reusable shopping bags and tote bags have long-been a private label staple. And, like bottles, reusable bags are also seeing reinvigorated interest with the new environmental movement.

Reusable bags are perfect for rebranding, too. Think of them like an empty canvas, where you can stamp your logo, a stylish pattern, or any other eye-catching image. They also come in a variety of different sizes, so you can experiment to see which your shoppers prefer.


4. LED Lamps and Lights

While we’re discussing the eco-friendly private label product ideas, let’s mention LED lamps and lights. By creating less heat than traditional lighting sources, LED lights are up to 80% more energy-efficient than alternatives like fluorescent and incandescent lights.

Both LED lamps and string lights have been popular in the past, in particular for younger shoppers, but lately we’re seeing a new trend in 3D optical illusion LED lights. It’s also worth mentioning how LED lights cut down on energy bills, another value point for young shoppers.

5. Yoga Pants

Some clothes never go out of style. Yoga pants (or yoga leggings) are more of an ongoing trend, but one that isn’t slowing down in spite of the normally transient fashion industry. Don’t let the name fool you — yoga pants are worn just as much for sitting on the couch eating snacks as they are for yoga class.

Part of the activewear trend, yoga pants are great for private label brands because they’re easy to come by and logos can fit anywhere. And while we’re talking about yoga products, yoga mats also make great private label goods, although they’re less in-demand since you can only use them for actual yoga class.


6. Backpacks (Smart & Tactical)

Backpacks seem like an odd choice for private label products because they can get complicated — different styles, expensive fabrics, and commercial-licensed images suggest they’re more of a higher-end market. But two particular backpacks trends of 2020 are attracting more and more attention from private labels: smart backpacks and tactical backpacks.

Smart backpacks are backpacks with the capability of charging electronics, an obvious advantage in today’s world. Considering that young consumers are a safe bet for both backpacks and tech gadgets. Tactical backpacks, the other popular style, are for hiking, camping, and other outdoor activities specifically, so they only fit with certain brands.


7. Smartphone Accessories

As we mentioned in our guide to the best ecommerce niches of 2020, smartphone accessories are predicted to continue their rise in popularity. For private label companies, these accessories are perfect — they come in a wide range of categories, from small plastic holders to decorated cases. Use that range to your advantage and offer the accessories best suited for your target shoppers.


8. Sports Supplements

Do you even creatine, bruh? Sports supplements in general never really go out of style, as long as exercise never goes out of style. The tricky part of targeting this increasingly global market is figuring out which supplements are sought after at any given time.

Factoring in the price of ingredients, a Lumina report suggests that your best bets for sports supplements are plant-based protein powders, as well as the aforementioned creatine supplements. Omega-3s and vitamins are popular, too, but tend to lag in sales with their higher prices. If you’re interested in learning more, check out our beginner’s guide to selling vitamins and supplements.


9. Rain Ponchos

Umbrellas are so 2019! Rain ponchos are a somewhat surprising entry to a list of trending ecommerce products, but it makes sense when you think about it: they’re more effective than umbrellas and cheaper than rain jackets.

Considering the overall lean towards environmentalism, reusable ponchos will likely sell better than disposable ones. There’s also cost to consider — consumers who use ponchos won’t appreciate having to regularly restock on disposables.


10. Keto Snacks

Dietary trends have always impacted retail, and the prevalence of the keto diet is no exception. Ecommerce brands are cashing in on this trend while it lasts with private label snacks — typically single-serving and prepackaged.

Although the keto diet recommends fresh fruits and vegetables, ecommerce stores will be happy to know there are also options with longer shelf-lives. Try preserved snacks like beef jerky, dried seaweed, kale chips, or good old-fashioned nuts.


Conclusion: Better Private Label Products

Are you new to private label ecommerce, or just want to refine your techniques? Private label ecommerce can be smart and rewarding, but only if you know what you’re doing. Aside from our private label product sourcing guide, we write a lot about the best practices for this particular business model. For first timers, our beginner’s guide to private labeling and white labeling can help you while you get your feet wet. For more advanced tips, see our article outlining the 7 most common private label mistakes.

Ecommerce Product Sourcing Strategies for Every Business Model
Ecommerce Product Sourcing Strategies for Every Business Model

Product sourcing is where skill and talent come together for online retail. But like any other skill, you’ll perform better with proper training and instruction. Here, we cover the best and most practical advice on product sourcing for the 8 most common business models.

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