Cyber Monday is hands down one of the most important days of the year for an ecommerce business. Sales this year are expected to be up as much as 12% from last year, which equals to about 3 billion dollars in revenue. This means that in order to capitalize on this day, you must carefully prepare ahead of time to avoid becoming overwhelmed when the heavy traffic hits. To stay cool under pressure and win more sales, we provided a checklist of what you need to do to get your stores ready and tackle the holiday season.
Make it user friendly.
Let’s be honest, people are going to be in a rush on cyber Monday. And a cluttered, busy website with hidden tabs is not going to garner sales – it will only deter customers. Browse through your webpages and get rid of all outdated/obsolete information. Reduce the size of your images and remove all flashing images/gifs to increase the speed and improve the look of your website.
Optimize it for mobile.
According to Internet Retailer, mobile shopping accounts for 29.7% of all U.S. commerce sales. In 2015, mobile sales are expected to equal 104.05 billion dollars. That is a whopping 38.7% increase from last year. With more people relying heavily on their cell phone to make online purchases, it is important that you make sure your website transfers over seamlessly to multiple devices. Read more to learn how to effectively optimize your website for mobile traffic.
Start sending emails.
Coming up with creative and effective content for email marketing campaigns may feel challenging, but this tactic garners conversion rates 3 times higher than any social media outlet. Properly planning your upcoming campaigns and making them personalized (personalized subject lines are 22.2% more likely to be opened) can ensure that your customers are being reached. Here’s how to build your subscriber list, and what kind of content to send them when the list is ready.
Stay active on social media.
While it might not impact conversions as directly as email marketing, social media is still an essential way to be involved with the community and stay in contact with your customers. This year, social ecommerce is expected to represent 5% of online retail revenue. Statistics have shown that 46% of web users look towards social media when trying to make a purchase. Keeping up with your social websites can cause a large increase in sales and traffic, and new studies are determining the order values of sales that came as a result of social media posts.
Plan your posts.
Plan your holiday social media campaigns in advance to efficiently get your product deals and promotions to your audience. Create a schedule for what you want to post, when you want to post it and to which social media channel. It would be best to start now, since an increasing number of people are beginning to browse for potential gifts as early as October. Creating a posting schedule, whether it be on excel or Google sheets, will help you stay organized and effective this holiday season. We have a sample schedule available in this post.
Manually managing your inventory can be a hassle on any day of the year, but will be especially stressful on Cyber Monday. Our inventory management tool makes maintaining your inventory a breeze. Our software tracks product 24/7 and will automatically update product quantities across channels as a sale is made, so that you can say goodbye to overselling. Try it free for 15 days.
Offer free shipping.
As we have discussed in previous blogs, free shipping is now an expected feature for many customers. In fact, 81% of customers would rate free shipping as a number one priority when making a purchase decision. If you set a minimum order threshold to qualify for free shipping, you can even encourage them to buy more items. Worried that it could possibly cost too much to provide free shipping? Here are tips on how to make free shipping a viable option.
Speed up fulfillment.
With our shipping management tool you can create pick lists, packing slips and shipping labels in bulk which can significantly speed up fulfillment. We also offer integrations with USPS, FedEx, UPS, DHL Express and Aftership; so you can fulfill orders in one place, and fast. One ecomdash user even said shipping speed increased by 50% since using our tool.
This time of year can certainly be hectic, and it’s easy to feel overwhelmed. Take a deep breath, and prepare your stores with these quick tips and tricks, so that you can maximize profits and stay organized – without breaking a sweat. Want more ecommerce advice? Get monthly tips sent straight to your inbox. Sign up here.