A brilliant web store design can convert a prospect into a customer. Following current trends will ensure your ecommerce website is converting browsers into buyers.
In this article, we’ll discuss the latest ecommerce design trends for 2019. We’ve researched and found the following top 5 trends that will play a big role in reshaping ecommerce industry next year:
- Card-Like Layouts
- Responsive Design and Mobile Application
- 360° View Product Cards
Let’s dive deeper into these 2019 ecommerce design trends and how you can apply them to your website.
Minimalism is about presenting a great design with few elements. Basically, minimalism offers a user-friendly site with easy-to-find action points. Google is a great example of minimalism. Anyone can figure out how to search for something on Google’s search page.
But in terms of ecommerce, the minimalism trend must be applied differently since there are multiple calls-to-action (CTA). Minimalism means your webstore must have all the essential features right where a shopper can quickly find them. You don’t want customers struggling to buy a product.
Sites such as Amazon have set the standard for where important features should be located. There’s more of a subconscious mind involved in shopping now. For example, customers tend to find their cart details in the top right corner and the search bar is somewhere in the middle at the top. Going against the grain can cause lower conversion rates.
A minimal design offers a great buying experience since it never makes customers struggle with small things such as searching for a product. Ensure that each of your CTAs are where they should. Also, make sure you keep the number of graphics, CTAs, and text minimal. Don’t overwhelm the shopper with too many choices.
2. Card-like Layouts
The second ecommerce design trend to look out for is card-like layouts. The card-like layout has gained a lot of interest in the past couple of years. Due to its significant impact on sales, it has a bright future in the ecommerce industry. In fact, there are tons of BigCommerce themes with home pages that are largely designed with card-like layouts.
The card-layout design isn’t necessarily new. Many social media sites follow this trend such as Instagram, Pinterest, and Snapchat. Card-like layouts are meant to increase consumption which is great for ecommerce businesses. Cards are easily visible and attract the visitor’s attention which can lead to more product page visits.
A great way to utilize this trend is to incorporate cards on your home page. When customers visit your store, use these cards to show trending products and any special offers.
3. Responsive Design + Mobile Application
Responsive design was introduced about two decades ago and has become a necessity for any website or online store. Meanwhile, the use of mobile apps has increased drastically among ecommerce stores in the last couple of years.
Although online stores are promoting the use of their mobile apps, a responsive design is still important. Largely, since mobile apps are preferred by your returning user base, not new shoppers. Any new potential customer will check out your store from their mobile browser first before trying out your mobile app.
Of course, online stores are offering various discounts to shoppers who use their mobile apps. However, it will take several repeat purchases before they finally drop the mobile browser and download your mobile app. It is important to note that if they have a poor experience on your mobile site, they won’t download the app.
So, while mobile apps will continue to grow in popularity, you must focus on your mobile-responsive webstore design before moving on to a mobile app.
4. 360° View Product Cards
The hover effect is not a new trend in ecommerce. With this feature, customers don’t have to click and open a new page to see the product details. They can simply hover over the product card and see the price, quick description, and more. Taking this feature to the next step, many online stores have started using this functionality to add a 360° view of their products.
This may not seem like an important trend for ecommerce businesses, but it is crucial. Hover effects with a 360° view of a product can shorten the buying cycle since customers feel confident they are buying the right product. They don’t waste time jumping back and forth from category pages to a product page looking for the product they want. Bounce rates will also decrease since customers are more likely to stay on the selected product page because they already vetted out other possible contenders.
The 360° view offers a user-friendly experience for shoppers and we expect to see a lot of online stores adopting this feature in 2019.
Carousels are not new. As a matter of fact, it has been one of the most essential parts of an ecommerce web store since the beginning. But, the evolution of the carousel is worth noting. Starting from the simple-steady carousels to video in carousels, we must talk about this trend.
We’ve already seen vertical, horizontal, fixed, continuous, video, and many other types of carousels in the past. In 2019, we’re expecting to see some exciting innovations such as this:
Start experimenting with carousels like a zooming carousel, using GIFs, and multiple clicking points in carousels. We can’t wait to see more mind-bending carousels this coming year.
It’s good to refresh your website each year. Try one of the above ecommerce design trends for 2019 and let us know how it goes.
We would also love to find out what you think will be a top design trend next year! Let us know your thoughts in the comment section below.
About the Author: Kashyap Trivedi is a Digital Marketing Executive at PSDCenter – A Charlotte-based ecommerce development company, actively working in BigCommerce, Shopify, Shift4Shop, Lightspeed. Kashyap likes to challenge himself, so he can learn & unlearn things on a daily basis. When he is not working, you’ll find him doing research on Psychology or Spirituality.