increase ecommerce holiday sales

The Holidays. A time when the weather is cold, the pumpkin spice lattes are hot and according to Fortune magazine, retail sales are expected to be even hotter. With proper website preparation and effective promotion, you can successfully navigate this season without fail.

While there are many different ways to optimize your holiday sales, here are our top 3 tips on how to increase your sales for the season.


1. Make sure your website is mobile- friendly

By 2020, mobile retail sales are estimated to increase to a whopping 45% of total US ecommerce sales. It is impertinent for your business to match this rising trend. First, make sure your desktop website translates well onto a small mobile screen. If you notice that your mobile site is not user-friendly (here is a tool you can use to find out), improve on it with responsive web design which assures that your site is easily transferable to any type of electronic device.


2. Promote your holiday sales on social media outlets

Social media sites aren’t just for keeping in contact with your friends. Sales driven by social media (or social commerce) is on the rise, and expected to increase significantly this year.

In a recent study provided by Shopify, Pinterest in particular has proven to be the most beneficial to social commerce with a 50 dollar average order value. Given that women make up more than two-thirds of Pinterest’s user base, companies with a large female audience shouldn’t pass it up.


3. Reduce site latency

Nobody likes delays, especially online customers. Studies have shown that 40% of customers would abandon a website that takes more than 3 seconds for it to load. This means that a slow site can be detrimental to your holiday sales. Make sure all website images are resized to reduce loading time, and get rid of any flash animation.

Smart social promotions and good user experience are the stepping stones to a successful ecommerce company. With these tips in your arsenal, you can achieve the highest possible sales for the holiday season.



Holiday Shipping Survival Guide
Holiday Shipping Survival Guide

Make this holiday your most profitable season yet. Use this guide to build a holiday shipping strategy in order to cultivate repeat buyers, avoid packaging mishaps, and earn stellar feedback.

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social media calendar
Holiday Social Media Calendar Template

Keep track of how often to post on each channel, who to target with certain advertisements, and what your goals are for the season with our free, downloadable template.

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