The Holidays. A time when the weather is cold, the pumpkin spice lattes are hot and according to Fortune magazine, retail sales are expected to be even hotter. Online retail sales in particular are on the rise, with an expected 9% increase from the previous year. So how can your business benefit from this hectic shopping season? With proper website preparation and effective promotion, you can successfully navigate this season without fail. While there are many different ways to optimize your holiday sales, here are our top 3 tips on how to increase your sales for the season.
1. Make sure your website is mobile- friendly
According to Internet Retailer, mobile retail sales have increased a whopping 28% from 2014. It is impertinent for your business to match this rising trend. First, make sure your desktop website translates well onto a small mobile screen. If you notice that your mobile site is not user-friendly (here is a tool you can use to find out), you can improve on it with responsive web design which assures that your site is easily transferable to any type of electronic device.
2. Promote your holiday sales on social media outlets
Social media sites aren’t just for keeping in contact with your friends. Sales driven by social media (or social commerce) is on the rise, and expected to reach $15 Billion in sales this year. In a recent study provided by Shopify, Pinterest in particular has proven to be the most beneficial to social commerce with a 50 dollar average order value. Given that women are more than four times as likely to use Pinterest versus men, companies with a large female audience shouldn’t pass it up. Here are ways you can use Pinterest in your favor. You can also view our tips on how to master Instagram marketing like Target does here.
3. Reduce site latency
Nobody likes delays, especially online customers. Studies have shown that 40% of customers would abandon a website that takes more than 3 seconds for it to load. This means that a slow site can be detrimental to your holiday sales. Make sure all website images are resized to reduce loading time, and get rid of any flash animation. For more tips on how to reduce site latency, check out this article.
Smart social promotions and good user experience are the stepping stones to a successful ecommerce company. With these tips in your arsenal, you can achieve the highest possible sales for the holiday season.