Running a successful ecommerce business definitely isn’t easy. There are many challenges you have to deal with on a day-to-day basis. This is why it’s important to automate as much as you can.
The only problem is – where do you start? What are the most important aspects of an ecommerce business that need to be addressed?
In this article, we’ll cover the top five automation processes that will make work a breeze. Let’s start.
1. Customer Support
Without solid customer support, no business can survive. You have to make sure that your customers are taken care of, and the best way to do this is to be always there when they need you.
But, how can you be available 24/7? Automating some tasks will help, but remember, customer support is all about the human touch. Don’t automate it completely and lose that personal touch.
Give your customers a couple of options before they choose to speak with you (or one of your employees). Online customers love having a choice, so offer them a couple of options for addressing the problem. An informative FAQ section and an interactive Q&A section will go a long way in helping you out. You can also use a chatbot for immediate customer concerns.
# Pro Tip: When it comes to customer support, nothing beats direct human contact. Work towards having this kind of customer support by hiring a specialist, if possible. If you sell on multiple channels, a solution like ChannelReplycan keep you organized.
2. Cart Abandonment Emails
Cart abandonment is the bane of many online retailers’ existences. It happens so often that it needs to be addressed. Shopping cart abandonment is a natural part of ecommerce (close to 70% of all shopping carts end up abandoned).
So, what can you do about it?
There are many ways to prevent it, but the most worthwhile solution is the introduction of automated emails for cart abandonment. Many email platforms have an option for these types of emails, so make sure to configure them for your online store as well.
It turns out that close to 50% of abandoned cart emails get opened by customers, which means that you don’t have to lose them, after all.
# Pro Tip: A customer who abandons a cart is usually referred to as a lead. Make sure that your lead receives the first email as soon as the cart is abandoned. If there isn’t a response, send another email within four hours. The final email can be sent in the next 24 hours. Three emails are enough, so don’t exceed them (you can get flagged as spam).
3. Purchase Follow-up Emails
Online customers love staying in touch with ecommerce stores, although many people find this hard to believe. But, it’s true.
The reason for this is simple – customers make their shopping decision based on their trust in the brand.
Research shows that a vast majority of online customers are more likely to buy a product if there is an online review of a given product. In order to get as many reviews as possible and build trust, use automation to increase your customer reviews.
The best way to do this is through sending follow-up emails a couple of weeks after a purchase has taken place. Ask your customers to rate your store, product, and their shopping experience. Also, encourage them to contact you if they have anyconcerns.
# Pro Tip: You can go manual in case there is a particularly bad review that needs to be addressed immediately. Also, if you have the time, an occasional thank-you email to a customer will go a long way in cementing their trust in the brand.
4. Social Media Scheduling
Let’s face it: in today’s world, an ecommerce business needs to market itself on social media. Social media platforms will help you reach a wider audience and further promote your brand.
However, you can’t (and shouldn’t) do everything manually. Automate your social media posts to save valuable time. There are many great apps available today. These social automation apps can schedule every post and create a consistent social media presence.
#Pro Tip: Only resort to manual scheduling or engaging for very important tasks. For example, if there is a special promotion coming soon, you should limit social media automation or closely monitor during a “brand-sensitive” period.
5. Analytics Monitoring
The more information you acquire, the better your chances of success will be. Every ecommerce business needs to track website traffic and purchase data in order to thrive.
Be sure to use an analytics platform that tracks every aspect of your work process and generates regular reports. These reports should be sent automatically, which will save you a ton of time, and help you get a clearer picture of your ecommerce business’s health.
As your ecommerce business grows, it’s natural for you to seek ways to relieve some of your workload. While you’ll need to delegate some tasks to freelancers or full-time employees, others can be effectively automated. Make sure to utilize the array of tools available to take your business to the next level.
About the Author: Michael Norton is an award-winning Internet marketing strategist and content writer. He currently blogs about e-commerce for AMZSellerFinancing.com, a company that offers financing specifically for Amazon sellers.