The ecommerce industry has created several offshoots that provide retailers with more opportunities to reach customers. One of the most lucrative offshoots is social commerce.
In fact, Adweek recently reported that the top 500 retailers earned nearly $6.5 billion from social commerce last year.
What is Social Commerce?
So, what is social commerce? Sometimes called social shopping, it’s simply a combination of social media and ecommerce.
In the beginning, consumers were slower to accept social commerce, but that is quickly changing. According to Forbes, as many as 30% of consumers would make a purchase on social media sites like Instagram, Pinterest, Twitter, or Snapchat. And now with Facebook Shop, you can list products right on the most popular social platform in the world. This much interest makes it an opportune time to get in on the action.
5 Ways to Get the Most Out of Social Commerce
Now that you know what social commerce is, it’s time to talk about how to make it work for your ecommerce business.
It’s important to note that success with social commerce isn’t going to be immediate. It takes time to generate social media followers to see many results. Even though it requires more work up front, with a little patience and persistence, the results are worth it.
The following are five easy things you can do to capitalize on social commerce:
#1 – Be Consistent
Consistency is the key to a good social media strategy. It’s important to find the days and times that are best for posting your updates. This may take some trial and error, but within a couple of months, you’ll begin to see patterns of likes, shares, comments, and purchases from social media.
Once you’ve figured out when your audience is most likely to engage, stick to those times.
#2 – Be Compelling
Again, this step will take some time to perfect. The main point to remember is to post content that is compelling to your specific audience.
In other words, don’t post just to post. Post with intention.
The longer you use social media, the easier it is to determine what your audience likes and doesn’t like. When you find the social media “voice” that best works for your customers (you’ll know by how much they), you’ll see sales increase.
#3 – Be Generous
There is much to be said for giving a little to get a lot. One of the most effective ways to generate a following is to give viewers something free – it could be information, services, special deals, or discounts.
This may seem counterproductive to increasing sales revenue, but it’s an investment worth making. You’ll create loyal customers who value your products and will return to buy more.
#4 – Be More than a Salesperson
It isn’t enough to be a good salesperson when trying to capitalize on social commerce. Your audience wants to see personality. The more personality in your social media presence helps build connections to your brand.
Most people aren’t interested in pushy sales tactics, especially on their Facebook timeline. Use compelling content to earn more visitors and build brand loyalty. Only use a call-to-action (CTA) or link to your online store in half of your posts and make it’s relevant to the rest of your content.
#5 – Be Ambitious
After you build a consistent and compelling social media presence and a mass following on one social channel, it’s time to be ambitious and expand to other platforms.
Using multiple social media accounts will help you reach more potential customers as well as increase brand recognition. Just remember, don’t simply copy and paste your posts across all social media pages. Take the time to tailor your posts to each specific platform and its audience.
Final Thoughts about Social Commerce
It may seem like a lot of work to get your social media pages up and running, but social commerce is worth the time. It has the ability to influence existing customers as well as reach new ones.
Have you dabbled in social commerce? Let us know about your experience in the comments.