Whether you started selling on Amazon or Magento first doesn’t matter. If you want the best outcome in growing your business, it’s important to get the two working together. With a Amazon-Magento integration, you’ll find that both your efficiency and profits will improve.
Benefits of an Amazon-Magento Integration
Linking your Amazon and Magento stores will provide you with some business-boosting benefits.
One of the biggest benefits is saving valuable time, allowing you to focus on other significant aspects of your online business. Instead of having to take the time to manage two separate platforms, you can channel your energy into operating a single integrated solution. Integration allows you to upload your products and manage your inventory all from one dashboard, instead of operating two different platforms.
Not only will an integration save you time, it will save you money. As an ecommerce retailer, you know that your time has real monetary value. If you can reduce the amount of time that you are spending on business operations, it will free you up to spend time on sales-generating tasks like sourcing new products, marketing, and expanding to additional sales channels.
Improves Customer Service
Another key benefit of integrating Amazon and Magento is that it will give you more time to focus on customer service. We’ve all heard statistics about the value of creating loyal, repeat customers. By joining your Magento and Amazon operations under one platform, you’ll have more time to nurture your customer relationships and offer higher levels of service.
Visibility is yet another benefit of an integration. Reach a much wider audience when you list your products on multiple channels – especially if you started with the Magento platform. Amazon has millions of buyers every day that could potentially view your products and generate sales.
Integrating Magento with Amazon
When it comes to integrating your Amazon and Magento stores, you have a number of options with vast differences between the solutions. The basic connectors will link product data and process orders between Magento and Amazon, but do little else.
These free or low-cost options tend to be very limited, but they do work as a short-term solution as you become accustomed to the integration. You can always consider starting with a basic connector while being aware that you’ll likely need to upgrade at some point.
What to Look for in an Amazon-Magento Integration Extension
Before you make your decision about which connector or extension to use for your integration, it’s essential that you consider what your current and future needs are. Some of the options that are important to consider are:
- Support for Other Systems – If you are looking to the future and want to invest in a long-term choice for your business, you’ll want to consider investing in a solution that can support other ERP, POS, and accounting platforms. That means that if you opt to change your back-end system in the future, your integration efforts will remain intact.
- One Control Panel – Selecting an integration or connector that allows you to manage all your product data and orders from one console or portal, no matter which platform they originated on, is a valuable feature that you won’t want to go without.
- Support for Your Integration Solution – Choosing an integration solution that is well-supported will save you time and effort in the future, whether you have problems or simply wish to upgrade. Solutions that are widely supported will have a team of developers who are able to provide you with the guidance and information you need. Additionally, a well-supported solution will likely be upgraded or tweaked to stay in line with new versions of Magento, assuring that it grows along with the platform.
- Integration with Amazon FBA – Finding a solution that will link your Magento with Amazon’s Fulfillment By Amazon (FBA) will further simplify your order fulfillment process. This integration will allow you to place your focus on sales, while Amazon FBA takes care of the order picking, packing, and shipping.
Final Thoughts about an Amazon-Magento Integration
By integrating your Amazon store with your Magento store, you’ll save time and money while growing your business. Simplifying processes is the name of the game in ecommerce retailing and that requires that you find the very best tools for your enterprise. Make your selection carefully and you’ll greatly increase your chances for continued success.