Amazon had a record-setting win during Awards Season and unveiled an all new ad campaign that’s unlike anything you’ve seen before. Read about Amazon’s latest headlines.
New Year, New Look
The internet has been abuzz in response to Amazon’s design changes to their site homepage. Though they’ve been testing new designs for months, they recently opened it up to a broader audience of U.S. based sellers. Though much of the site remains the same, some notable differences are the search bar and product layout, which when combined were called “dark” in color by The Verge. Additionally, there is now a dropdown menu to take shoppers to Amazon fire and Kindle products. Read more.
Amazon’s original show Transparent made history when it took home two Golden Globe awards, one being “Best TV Series, Musical or Comedy” and the other “Best Actor in a TV Series, Musical or Comedy” for Jeffrey Tambor’s role as Maura, a transgendered woman coming out to her family. Despite Netflix’s nominations over the years, Amazon is the first online streaming service to take home a Golden Globe for best series. Jeff Bezos was thanked directly by Transparent creator Jill Soloway during her acceptance speech for the Best TV Series award, and during Jeffrey Tambor’s thanks, he called Amazon his “new best friend.” Joe Lewis, Head of Comedy at Amazon’s in-house production company, Amazon Studios, posted on Instagram a picture of Bezos with the envelope that announced their iconic win. Read more.
Now That’s What I Call Synergy
Finally, Amazon may have found the perfect captive audience. They’ve teamed up with Proctor & Gamble to bring you “Stall Mall,” an advertising campaign that offers discounts on bathroom items to whomever is using a public restroom. The ads, placed on the inside of bathroom stalls in various cities nationwide, show coupons for products that are accessed via the Amazon app that scans the barcode. According to a survey conducted by Proctor & Gamble subsidary Charmin, a reported one-third of Americans like to still be productive even when using the restroom. With Stall Mall, they definitely can. Read more.
Have you seen a “Stall Mall” ad yet? What do you think about it – cool? Or TMI?