Whether you are an Amazon rookie, or you already have a successful online business, these amazon seller tips are for you. Amazon is the world’s biggest online marketplace, with over a third of its sales originating with third-party sellers just like you. There’s a lot of competition, so it’s important for you to know the best strategies to remain competitive. These tips and tricks will increase your sales and success on Amazon.
#1 – Know the Rules and Policies to Using the Amazon Seller Tips
Like every other marketplace, Amazon has specific rules and policies regarding selling, but they don’t change as often as some others. Familiarize yourself with them, so you know what you’re getting into. You don’t want to spend your time and money getting set up to sell, and then find out that something you’re doing isn’t within their guidelines. Here are some of the policies you need to know:
- Product Detail Page Rules
- Shipping Orders to Buyers
- Policies and Agreements, includes Participation Agreement
- Prohibited Seller Activities and Actions
Confused about how to compare these rules to those on other marketplaces? Check out our side-by-side comparison of marketplace restrictions and fees.
#2 – Optimize Product Listings
Describe your product accurately. No-brainer, right? Yes, but still worth putting on the list, because if the item your customer receives from you is even a little bit different than what you described, you run the risk of negative feedback and returns – and that can affect your seller rating and your bottom line. Your product description should be written in a way that entices and informs buyers. Read our feature on product descriptions that sell for you for more of our thoughts.
#3 – Pay Attention to Feedback and Reviews
Most buyers on Amazon don’t leave positive feedback unless they are asked. So ask them! It is time consuming to send an email to every customer who buys something from you, so leave a little note requesting feedback in the shipping package. You can also utilize a third party service to send out emails for you (FeedbackFive is one). It’s also worth it to ask for a product review when someone leaves positive feedback. In fact, a 2013 study found that almost 80% of people trust product reviews as much as a personal recommendation, so it doesn’t hurt to ask.
It’s also important to manage any negative feedback you receive by working with your customer and trying to resolve the situation. If the situation is resolved, the buyer can remove the negative feedback if they are inclined to do so.
#4 – Win the Buy Box
The Buy Box is the box to the right of the product description with the yellow call-to-action button, where customers click to place items in their shopping carts.
When your item wins placement in the Buy Box, you will likely see an increase in sales, because 78% of Amazon sales come from the CTA in the Buy Box.
There are a number of factors that affect how the winner of the Buy Box is chosen.
- Are you pricing intelligently?
- How many competing offers are there for the product?
- Does your seller history communicate trust?
- What are your reviews like?
#5 – Utilize Amazon FBA
Fulfillment by Amazon (FBA) is a program that allows sellers to send their product inventory directly to Amazon. When an item sells, Amazon prepares and ships it to the buyer. This service isn’t free, but the fees are often offset by the time saved and the cost of shipping materials (which are included in the fees). Amazon also handles any customer service related issues, returns, and refunds, freeing sellers up to take care of other important tasks like product research, listing, and sourcing.
#6 – Be Proactive with Inventory Management
It is vital that you keep a sufficient inventory when you sell on Amazon, so that you don’t end up overselling, which can cause your seller rating to go down and lead to suspension from Amazon. In order to do that, you have to be proactive in managing your inventory. Using inventory management software like ours here at ecomdash is the best way to ensure that you always have up-to-the-minute counts on all of your products. Our Amazon inventory system has helped all kind of small businesses increase sales and save time.
#7 – Use Amazon FBA Across all Sales Channels
If you are a multi-channel seller, you can use Amazon and these amazon seller tips to fulfill orders from those channels as well. For example, if you also sell on eBay, Sears.com, and your own online store, you can have orders automatically fulfilled from your inventory at Amazon. This will save you lots of time, and also help with managing your inventory. The best part? Ecomdash integrates with tons of ecommerce channels to help managing multichannel selling easier than ever.
Selling on Amazon will provide you with the opportunity to reach a much larger audience than other online marketplaces. Even with the competition you’ll find on Amazon, you can be successful, grow your business, and increase your sales if you follow the above amazon seller tips.