The Jet marketplace launched in 2015 and was purchased by the retail giant, Walmart, in 2016. It has more than 400,000 users a month and over 2,400 third-party sellers. Jet prides itself on the ability to provide consumers with quality products at low prices, while creating a transparent and fair marketplace for sellers.
Selling on Jet isn’t like selling on other marketplaces. From the listing process to the act of selling products, it can be intimidating for new sellers. Don’t let these differences prevent you from selling on this up and coming marketplace. Knowledge is power. So, we’ve outlined six key points for you to be aware of before selling on Jet:
1. Your listings probably won’t appear immediately.
Because product listings are closely scrutinized by Jet, it can take a while for approval. It can take up to a few weeks for listings to be approved, unless you are the first Jet seller to offer a specific product – then your listing may be given priority over others. Jet also gives preferential treatment to sellers who submit over 1,000 items. Check out our list of do’s and don’ts for listing your products to Jet to help speed up the process.
2. You can’t see the competition.
Jet uses a “Unified Product Catalog” which means there is only one listing per product in their catalog. So, if you sell an item that 50 other retailers sell, your listing will be aggregated to the one specific listing on Jet. The listing doesn’t show which third-party merchant is selling the item. So, you can’t actually see other merchants who sell the same products. To keep a competitive edge, Jet offers a “Rules Engine” such as shipping distance rules and a basket building model to help you win the sale.
3. Buyers on Jet don’t know who they are buying from.
Because the listings are anonymous, shoppers on Jet have no idea where their purchases are coming from. While this does provide anonymity, you have to be careful with too many complaints or returns. Since there isn’t a “seller rating,” Jet uses returns and complaints to decide whether merchants can continue to sell on their marketplace.
4. Jet uses dynamic pricing.
One of the most unique things about Jet is the dynamic pricing model which is determined based on each customer’s location and which products they add to their shopping cart. This is where you can capitalize on those tips from Jet mentioned above. With the Rules Engine, you can modify pricing based on a customer’s location and order size.
5. There are no customer reviews.
Jet doesn’t use customer reviews or ratings like Amazon and eBay. Rather, they provide a seller success rate that is based on returns and complaints. This rate determines whether sellers can continue to sell on the marketplace. You have to ship promptly and sell quality products to stay a retail partner.
6. There isn’t a user-friendly dashboard.
You won’t find an easy-to-navigate panel to list and manage items on Jet. Instead, you have to either build a custom back-end (a difficult thing to do unless you are a skilled developer) or use a third-party solution like ecomdash, that offers the ability to list to Jet along with Jet inventory management features.
Related: Ecomdash Integrates with Jet
Final Thoughts about Selling on Jet
Jet has a lot of rules and processes and can be frustrating for new sellers, but there are some important things to keep in mind. First, the marketplace is relatively new. What is happening today may not be the same tomorrow. Second, change can be good. Jet does things differently than other marketplaces. In this sense, it’s truly innovative. And that’s not a bad thing – while you may be used to selling on Amazon and eBay now, there was a time when their processes were new and frustrating.
Keep in mind that even while Jet may be having some growing pains, it has the potential to be a fierce competitor of Amazon. Don’t overlook a possible gold mine.