School is back in session for students nationwide, but just because you’ve graduated to the world of ecommerce doesn’t mean you should drop the books completely. Practical Ecommerce recently shared their list of 16 ecommerce books to watch for this fall, and many of them look like they will live up to Practical Ecommerce’s valued recommendation. We searched through their list of predictions, and picked our favorites to share with you. They each look promising, captivating, and as helpful as they are interesting (number 2 on this list definitely falls under interesting).
Expert naming consultant Alexandra Watkins has coined clever names for everything, for snacks, software, social-networking sites and even a nationally recognized bacon cheeseburger that for legal purposes, must remain nameless. Watkins provides clear and elegantly written guides for selecting a brand name that can grow with you (did you know Zappos.com was originally ShoeSite.com?). An easy and fun read, Watkins helps you pick a name that is fun and memorable, but avoid sounding like “the results of a drunken Scrabble game.”
When you think of who you should turn to for advice on branding, your first thought is probably not, “Hey! That Gene Simmons guy seems to know what’s going on!” But the front-runner of epic rock band KISS is the “quintessential self-made man [and] master of brand identity.” Simmons shares pointers on how to build a solid business strategy in the digital age and become the architect of your business future (face paint not included).
Online Marketing For Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet
Perfect for the Etsy seller, social media and crafting expert Hilary Pullen outlines the resources, time commitments, and steps needed to figure out how to identify with your target market and connect with them in a meaningful way. Online Marketing For Your Craft Business provides case studies, relevant examples, and a full 360 degree plan for turning a crafting hobby into a lucrative business.
Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines
Glen Gilmore, Esq., is an attorney specializing in social media law, and he’s here to teach you how to get customers to like your sites (and keep regulatory authority from disliking it). Written in a way that your average business owner without a law degree can understand, Social Media Law For Business offers best practices covering legal rights and responsibilities when using social networks, such as LinkedIn, Facebook, Twitter, Foursquare, corporate and personal blogs, and Google+. Its perfect for getting the right kinds of attention in all the right places.
Immediately after reading the title, this book struck a chord with us. A complete, six-week guide for getting your online store up and running on the most effective channels, From Passion To Profit embodies what online sellers must go through in order to run a successful business. Clare Hughes gets why you’d want to sell online, and will help you decide what to sell, how to develop a brand, how to choose the right marketplace and get your online shop live quickly.
Are there any books you’re excited to read this Fall? Or do you already have a list of tried and true favorites? Share your favorite best sellers in the comments!