black friday online seller tips

Is your online site ready for the influx of shoppers hunting for bargains on Black Friday? Think it’s too early to worry about that? Yes, the air is still thick with heat, but we are halfway into October – about a month a way from the most aggressive shopping weekend of the year. By preparing now, your site will be ready for the high volume of traffic that it will soon endure.

In 2018, 33.5% of all Black Friday sales were completed on a smartphone, totaling $2.1 billion. If you could buy something with a few swipes of your thumb and forefinger, why would you risk the chaos and near anarchy of shopping on Black Friday in a physical storefront?

Your customers are playing it safe- and expecting mobile sites to be smart enough to keep up. Take a look at the following Black Friday tips to increase your sales this year.


Preparation Strategies

  • Have all your products ready to move by November. This will make you feel more confident leading up to the big day, and ensure that you have enough inventory in stock for your customers
  • Reminders are key. Keep your customers in the know through social media updates. Announce when products should go on sale and when those special Black Friday sales officially end.
  • Post a giveaway on social media prior to Black Friday to get your customers pumped about saving money. Try one of these 7 sales-producing holiday promos.
  • Create an email marketing campaign to spread the word to your existing customers about upcoming discounts and promotions. As of 2018, there are 3.8 billion global email users. This number is predicted to grow to 4.4 billion users by 2023.
  • Shipping, shipping, shipping! Free Shipping is the best way to make your ecommerce business stand out from all the rest. 9 out of 10 consumers said free shipping was the number one enticement when asked what would make them shop online instead a physical store.
  • Extend the deadline: Black Friday doesn’t have to be limited to just one day. Many retailers, like Old Navy, continue Black Friday sales throughout the weekend. Your customers won’t feel as pressured, giving them more time to review all the great deals you have to offer!


Mobile Site Optimization

  • Use analytics to see what links they click most. If they click “Sizing Chart” often, make that link easy to find and a simple button to push.
  • Optimize any forms on your site. Typing on mobile is far more cumbersome than on a desktop -minimize the number of typing tasks. In the checkout process, create dropdown boxes for choosing state (and possibly city) of the shipping address to eliminate unnecessary typing. Some sites even populate the city and state once the shopper adds their zip code.
  • Test everything. Are your CTAs (calls-to-action) clear to distinguish? Are images properly sized? Find any flaws in the site now, and fix them before the rush of traffic.
  • Review your check out process one more time! Offering mobile payment options such as Apple Pay or Pay Pal will reduce the amount of time your customers spend entering their card information, and will increase the likelihood of repeat buyers.


With Black Friday bringing $6.22 billion, you do not want to miss out on the opportunity to capitalize on this holiday Claim some of those sales for yourself. Get your business ready now, and you won’t get left in the dust.

For more holiday tips, check out these holiday selling posts.

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Holiday Social Media Calendar Template

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