You don’t have to be a writer to get writer’s block! Coming up with blog topic ideas for an ecommerce site can be hard work, especially when you’re more skilled at making sales than sentences. If you’re struggling to come up with enough ideas to meet your regular posting schedule, here’s a quick list of 9 types of topics you can apply to any retail blog, no matter your industry or customer base.
1. How-to Guides
How-to guides are a blog staple; not only do they teach the reader a new skill, but also make you seem like an authority in your industry. So the next time that reader has a question, they’ll check with you first for the answer.
Depending on the topics, how-to guides can range from big-picture explanations to more thorough, step-by-step instructions. If you’re having trouble deciding which topics to address, get feedback from your readers, see what your target shoppers are talking about on social media, or check what existing articles are popular on your blog (or your competitors’ blogs). It always helps to research which SEO keywords your readers are searching for most too, which we explain more about below.
2. Product Reviews
Online shoppers frequently check blogs for product reviews when in the decision-making stages of the sales process (the “middle” of the ecommerce sales funnel). This gives you an opportunity to explain why shoppers should — or should not — buy a certain product by citing features, advantages, applications, or shortcomings. If you feel uncomfortable promoting products from your own brand, consider publishing the review as a guest post on another blog.
3. Topics for SEO Keywords
While blogs are great for user engagement, one of the primary purposes of content creation is improving SEO. Blogs are essentially just a long list of words on your website, giving them nearly infinite potential in boosting your SEO goals, as long as you know what you’re doing — and “knowing what you’re doing” means avoiding keyword stuffing; search engines can tell the difference between thoughtfully written content and the kinds of blogs scammers write.
Conduct some SEO research to see which keywords and phrases your target customers are searching for. It’s not just about search volume, though — you also have to consider competition. If you can find a keyword phrase that has a high volume of search but low competition, write an entire blog article around those words. You can even write multiple articles for the same keyword phrases if it keeps bearing fruit, just be sure to differentiate them enough that you don’t have two articles competing against each other.
SEO can take some time to get used to. If you’re new to it or just want some pointers, check out our 5 Key Principles to SEO, for both blogs and product pages.
4. Trending Topics in Your Community
Aside from SEO, another main purpose of blogs is to engage readers with topics they want to read about. The problem is, those interests change frequently, sometimes even daily. You can find popular trends on social media, Google Trends, or other blogs, but a more effective strategy is to target what your own niche is passionate about.
This is when being involved in your community is important. See what your target audience is discussing on social media or online forums, and pay attention to which of your own articles get the most traffic.
5. Product Comparisons
In the same vein as product reviews, product comparisons provide an alternate, but equally useful, angle on reviews. Most in-demand products have similar counterparts, and inexperienced shoppers want to know the difference. Writing an article specifically about those differences can help shoppers choose the one they like best, not to mention comparisons are typically high-traffic search keywords.
6. Industry News Reports
Another great strategy for showing off your expertise is sharing industry news. Presumably, you’re already keeping tabs on what’s happening in your industry for your own wellbeing — you might as well pass on what you learn to your customers.
Industry news reports are of great interest to hobbyists and certain niche groups like tech gadgets, which are constantly updated. One big advantage of reporting on industry news is you’ll never run out of topics — and once your readers establish you as their best source for news, they’ll keep checking back again and again.
People like to read about the thoughts and opinions of people they respect, whether it’s a celebrity, influencer, or expert. The interview is an article style dating back almost as long as the print periodical itself, and that interest doesn’t go away just because the mediums change to digital.
Interviews are perfect if you’re paired with an influencer or a celebrity endorsement, but even if you’re in a financial pinch, you can find an expert in a popular field to share their views on a shoestring budget.
8. Product Lists or Gift Guides
While product reviews and comparisons work well for shoppers who already know what they want, what about shoppers who are still unsure about what’s out there? Product lists or gift guides — which discuss multiple products instead of just one — are perfect for shoppers at the top of the funnel, in particular, because they can showcase products the reader never even knew existed. These are particularly useful during the holiday shopping season when people need ideas for presents.
9. Answer a Common Question
People commonly Google questions they have, so a lot of SEO keyword phrases are in a question format. Articles revolving around a common question can boost SEO while simultaneously providing shoppers with useful information.
If you’re often in direct contact with customers, through customer service, social media, or even blog comments, you’ve already noticed more than one shopper asking the same question. Keep a record of frequently asked questions and turn the most common into articles.
The thing about blogs ist, like all periodicals, they’re incredibly fluid. What’s popular today might not be popular tomorrow. It’s best to take a flexible approach when choosing blog topics and keep a close eye on what performs well. SEO keyword popularity also changes frequently, so periodically update your targets to keep the traffic flowing.