As a visual platform, Instagram is a perfect marketing tool for ecommerce businesses.
Not only does it have an active audience of 1 billion monthly users, but it also offers a variety of ecommerce-specific features like product tags, clickable links, and in-app checkout to improve the customer shopping experience.
Practically every ecommerce business with an Instagram presence aims at boosting sales, right? In this article, we’ve collected seven proven ways that help to boost ecommerce sales on Instagram.
1. Set Up Instagram Shopping
The easiest way to convert your Instagram followers and visitors into customers is to improve the online shopping experience.
Social media users are more likely to buy on impulse, so it should be easy for them to discover and buy products without leaving the app. With the introduction of Instagram shopping, ecommerce businesses have the opportunity to open a shop on Instagram, a fullscreen storefront that appears on your business profile. When people see a ‘view shop’ button under your bio section, they can visit your Insta shop where they can find a variety of products along with descriptions and prices.
Here’s an example of an Instagram shop from Levi’s:
2. Use Instagram as a Storefront
When it comes to online shopping, customers don’t have an opportunity to see and test out products before buying them. As a result, they rely on visual perception when making a purchase decision.
For ecommerce businesses, this means your Instagram profile should be an informative storefront showcasing your products from different angles. Selling products on Instagram is simple when you include detailed product descriptions and visually appealing examples.
Let’s take a look at Furla. Not only does the company show off its products with Instagram posts, but it also makes the most out of the Instagram bio to keep all relevant information in one place and create separate product collections with Instagram Story Highlights:
Turn your business’s Instagram profile into an eye-catching storefront, you can draw inspiration from these Instagram post ideas. Create your own unique feed and the sales will soon follow.
3. Team Up With Instagram Niche Influencers
The Instagram algorithm prioritizes content from real people, so it can be daunting for ecommerce brands to grow their following and deliver their brand message to the audience.
Luckily, you can team up with Instagram influencers to enter an already-established community and reach a wider audience. Why? Modern customers trust the opinion of influencers as much as their friends and family. As a result, this type of promotion is highly effective for businesses.
Here’s an example of influencer endorsement from Cluse:
The influencer rate depends on various factors like engagement rate and following count, but you can always ask for math help to identify the potential collaboration cost and see if the chosen Instagram influencer meets your marketing budget before reaching out.
However, keep in mind that the more followers an influencer has, the more they’ll charge for promoting your brand. So instead of reaching for those big celebs, find an influencer that fits your budget. Even better, work with nano-influencers who have a small yet engaged following. They’ll spread the word about your product to target audiences without spending much money.
4. Create Instagram Stories and Reels
Over 500 million users create or watch Instagram Stories daily. With a short lifespan of 24 hours, Instagram Stories create a sense of urgency and encourage viewers to take the desired action fast.
Today, ecommerce businesses can use Instagram stickers that boost sales – stickers, clickable links, and the countdown sticker to name a few.
Here’s how MadeWell uses the product sticker to provide interested viewers with information about the featured item:
But if you want to make the most out of short-lived content and reach a wider audience, it’s a great idea to create Instagram Reels, 15-second multi-clip videos with audio and effects. This feature is not only highly engaging, but it also helps your ecommerce business draw the attention of your target audience as your profile can appear on the Explore page.
Moreover, it’s easy to tell brand stories with song-matched video content if you use Beatleap, a video editing tool.
5. Promote Your Time-Limited Offer
Believe it or not, 56% of customers follow their favorite brands on social media to receive exclusive coupons, offers, and promotions. For ecommerce businesses, this means a perfect opportunity to turn engaged followers into customers.
Sharing time-limited offers is one of the most effective marketing hacks for two main reasons: people seek out deals and they make purchase decisions faster.
Moreover, there are various types of time-limited offers. Examples include free shipping, brand freebies, or discounts, as seen below:
6. Organize Brand Giveaways
It’s psychologically proven that people love free stuff, so it’s no wonder that Instagram giveaways are popular among users and generate higher engagement rates than any other type of content.
For ecommerce businesses, running a brand giveaway can also spark interest in your products and boost sales.
It’s you who decides on the ‘how to enter’ section, so you can add ‘tell us what your favorite product is’ or ‘what product launch you want to see’ as one of the participation requirements to kill two birds with one stone. It allows you to do market research and promote items.
When you give away freebies, you turn your followers into customers who can spread the word about your products. You could also give winners the freedom of choice by offering gift certificates. This option allows them to purchase several products, test them, and eventually share positive feedback. It’s a win-win! Check out how Spearmint Baby did it:
7. Run Instagram Ad Campaigns
Competition is high on Instagram, so the best way to cut through the noise and reach your target audience is to run Instagram ad campaigns.
Not only can you choose your target audience, but you can also determine your ad campaign goal. This means you can achieve your business goals faster.
For the best possible outcome, create Instagram ads that include product information, a strong call to action, and a clickable link to help interested visitors make the purchase decision faster.
With the growing number of people who research and buy products in-app, Instagram shopping is here to stay.
To boost ecommerce sales on Instagram, analyze your audience and find the best ways that work for your business. After all, Instagram has great sales potential, so don’t miss a chance to grow revenue with this social media platform.
About the Author – Hugh Beaulac is a content strategist behind MC2 Bid4Papers who also works as a freelance SMM manager. In the last 8 years, Hugh has helped many small businesses increase social media presence and boost sales. He also writes on digital marketing, email marketing, and business growth.