It’s easy to get caught up in the day-to-day operations of your ecommerce business – there are always pressing things that have to be attended to immediately. It’s understandable that some things may slip through the cracks. One of the things that it is easy to lose sight of is the online presence of your company.
Having a strong online presence is critical in this increasingly technological world. Whether you have an online store, blog, or personal brand, you need to have a group of loyal customers or followers to make your online business successful. 40% of your revenue will come from 8% of your customers. But it’s also important that you are taking the right steps to obtain new customers as well. That is why you need to have managing your online presence on your to-do list every day. Doing so doesn’t have to be complicated or time-consuming. Try these eight easy ways to increase your online presence.
#1 Post Awesome Content
This one may not be rocket science because you have always attempted to have great content on your site. However, it is easy to let content go and focus on the design of the site. Just remember that how you say something is just as important as how it is presented. Make sure that it is readable, practical, and engaging. Don’t let your content become robotic or boring.
#2 Write it Like a Tweet
In this, the 21st century, attention spans have shrunk considerably. People often want to be able to scan blog posts, skim articles, and just hit the highlights – but still get all of the information they need. Write in short sentences, use a bold font for headings, and use bullet points and short paragraphs to hold your readers’ attention. If you can get your content out in a short, digestible way, it’s always going to be more effective than longer, technical sentences.
#3 Write Everywhere
It’s no longer enough to just post on your own blog or website. You have to get the word out about your business and be competitive. Guest posting on other websites as an expert in your field is one way to get your company out there. Make a connection with other websites where your expertise would be welcome, and then ask if they are interested in a guest post. Most of the time the answer is yes. You can also post to relevant hashtags on social media, or on related forums and message boards.
#4 Pay Attention to Trends
You need to know what is trending in ecommerce to be on top of things and to keep your website up-to-date and relevant. Visit other industry websites, participate in expert forums, and peruse the comments and questions that are currently popular with customers. You will find a lot of useful information to keep your site updated. Google around to find the most important websites or webzines related to your industry and subscribe to their newsletters. Google Alerts are another way to get the latest trends delivered to your inbox first thing in the morning.
#5 Utilize Ratings, Reviews, and Customer Feedback
Online consumers pay attention to ratings and reviews. So even when you’re doing everything right operationally (descriptive product listings, accurate order and inventory management, and prompt order fulfillment), if you have any negative reviews, ratings, or feedback, or you don’t have enough positive ones, it can be detrimental to your business. You can ask for feedback from your satisfied customers to increase your ratings.
#6 Be Mobile-Friendly
Many people use their smartphones or tablets almost exclusively for their online usage – especially millennials. If your website and listings aren’t mobile-friendly, they may never see it. Be sure that you have a responsive site and responsive listings that look great and work well on mobile devices.
#7 Know How SEO Works, and Use It
Search Engine Optimization is how your customers find you, so it’s essential that you know how it works and that you use it to your advantage. Perform a keyword search with Google Trends to see how much traffic each keyword creates. Optimizing your content (blog posts, etc.) for search engines will help customers find your products and increase your traffic and conversions.
#8 Analyze and Test
This is probably the most time-intensive thing on the list, but it’s important so don’t underrate it. You have to know what works for your website and what doesn’t. The only way to know that is to A/B test everything and then make adjustments accordingly.
Technology, new information, and new strategies for online businesses are continually growing and changing, and you need to keep up to be successful. Staying up-to-date on trends, your online reputation, and interacting with others in your industry will help you stay headed in the right direction – toward an increased awareness of your brand. An increased online presence will reach a greater audience and grow your customer base – and that means increased sales and business growth.