Selling on Shopify can be incredibly profitable when you know what you’re doing. Whether you’re a new Shopify seller or one looking to take your business to the next level, you need to know how to avoid common Shopify mistakes. The following list will help you get ahead of potential mistakes by taking the right steps before they happen.
#1: Lacking a Marketing Plan
Having a solid marketing plan is one of the best ways to ensure you’re getting the most out of your Shopify business. With an effective marketing strategy, you are able to reach Shopify shoppers that are part of your target audience. The ideal marketing plan should take into account the following:
- your business goals
- marketing tactics
- customer demographics
- target audience
- brand message
- future projections
Without a strong marketing plan, you won’t know if your marketing plan and campaigns are working. Are you even reaching the audience that you want to? If you don’t know the answer, your marketing strategy needs attention.
#2: Poor Page Design
Having poor page design is one major downfall of some Shopify sellers. You’ve probably stumbled upon one of these pages. It has 4 different fonts, a Christmas theme in the summer, and color schemes that hurt your eyes. Don’t make this mistake! Avoid poor page design by keeping your page tidy with a cohesive theme throughout. Make sure your site’s color scheme enhances the experience and doesn’t distract from your products. Also, make sure that page navigation is simple, and checkout is quick.
#3: Starting with a Bang
When most people start a business, they have a grand opening. For Shopify sellers, this can draw in an overwhelming number of customers. For Shopify newbies, it may be a good idea to try a soft launch as opposed to a grand opening. A soft launch involves informing a limited number of people that your new site is live. You’ll receive feedback, which you can then use to alter any aspect of your business as needed.
#4: Ignoring PPC
PPC or Pay-Per-Click ads are often underestimated in their ability to drive consumers to your business. PPC ads ensure you only pay for keywords that guarantee leads, which allows you to start small and expand once your ROI is known. PPC ads also make for great A/B testing and can work to effectively increase traffic to your site.
#5: Avoiding Cart Abandonment
Cart abandonment occurs when prospective customers add items to their shopping cart but leave your page without purchasing anything. If cart abandonment is not managed properly, it can result in lost opportunities for sales. Luckily, there are a few things you can do to mitigate cart abandonment. First, use clear CTA language throughout your page, prompting visitors to “check out now.” Make sure your site navigation from the product page to the shopping cart is clear and easy to follow. Create urgency by listing the number of units that are left in your inventory (for example, Only 5 left in stock!), to encourage a purchase.
#6: Bad Checkout Process
Lengthy or complicated check out processes can drive customers away from your Shopify page. Design your checkout with as few steps as possible and require only necessary data from your customers. If you find you’re still having trouble with your checkout system, make small changes to simplify the process and then be sure to test whether or not they are beneficial for your business. For more help with creating a strong checkout process, we created a guide to help you improve your checkout page.
#7: Limiting Payment Options
Limiting your store’s payment options may alienate and push customers away. Providing multiple payment options adds value to your Shopify business and makes shopping more convenient for your consumers.
Expand your multichannel portfolio with Shopify. It could take your store to the next level. As long as you’re mindful of the potential pitfalls and take steps to avoid those mistakes, your business can increase in both profitability and customer satisfaction.