You see it all over social media – the unboxing of subscription box products. The smiling customer, sometimes a celebrity, shows internet viewers exactly what they received in their box. Not only are these types of advertisements a clever marketing strategy, they’re also offer a real look at one of the latest and most profitable ecommerce products to go viral.
Subscription box sales are booming, and it’s a great time for you to get in on the trend. The first step to starting a subscription box service is determining what products to include. To help you decide, we’ve put together a list of some of creative subscription box category and product ideas.
Take a look at the following six subscription box categories and the types of products to include in the boxes for inspiration as you start your own subscription box business:
#1 – Beauty, Fashion, and Grooming Products
Some of the most successful subscription boxes in this category offer products such as razor blades, skin care, handbags, and even socks. Who would’ve thought that customers would be excited about receiving new socks every month? But they are! Keep that in mind as you consider subscription box products like:
- Dental Care Products
- Unique Soaps
- Baby/Toddler Clothes
- Distinctive T-Shirts
Make sure that your beauty, fashion, or grooming products have a unique twist or specialty. Organic or handmade grooming products are especially popular right now, as are clothing services that allow you to “rent” clothing that is returned or purchased each month or quarter.
#2 – Lifestyle and Home Products
Subscription boxes in this category should focus on making routine tasks easier or providing help with enhancing the homes and lives of your subscribers.
- Household Cleaning Supplies
- Fresh Flowers
- Car Washing/Detailing Products
- Gardening or Landscaping Tools
- Paper Products (towels and bath tissue, etc.)
Think about products that simplify or beautify the home and that need to be replenished regularly.
#3 – Arts and Cultural Products
This category of subscription box products has an endless number of possibilities. Everything from books and collectibles, to arts and crafts projects to music could be included in these types of boxes. Here are some popular examples for inspiration:
- Book Subscriptions and Book-Related Products
- DIY Craft Projects (jewelry-making, origami, needlepoint, kids’ crafts, etc.)
- Technology Kits
- Children’s Books or Toys
- Vinyl Records
- 3D Printer Designs
- Specialty Journals and Planners
- Educational products
There are so many possibilities with this category. Talk to people you know to find out what they’re interested in, what hobbies feed their inner artisans or aficionados, to determine product ideas that would excite them each month.
#4 – Health and Fitness Products
People are focused on healthier lifestyles these days, and that means health and fitness subscription boxes offer a great chance of success for ecommerce sellers. Consider some of the following products:
- Fitness Equipment and DVDs
- Sports Products (gear for specific types of sports – golf, soccer, hiking, etc.)
- Vitamins and Supplements
- Detox Products (drink mixes, teas, etc.)
- Workout clothes
For health and fitness enthusiasts, being able to obtain quality products that will help them get or stay healthy is important – getting it delivered to their door without thinking about it is a no-brainer.
#5 – Food and Beverage Products
Meal preparation boxes have really taken off in the last couple of years. They allow subscribers to make homemade meals quickly and easily with recipes and ingredients sent to them each week. Why not consider some of the following food and beverage subscription box products as well?
- Homebrewing or Winemaking Products
- Protein or Health Food Bars
- Monthly or Weekly Pie Subscription
- Coffee or Tea Subscriptions
- Chocolate or Other Candy Subscriptions
- Baking Supplies
- Jams and Jellies
- Baby Food
When you combine an idea from above with some sort of unique or specialized aspect (think organic, gluten-free, vegan, etc.) you will have a real contender in the subscription box market. Don’t know if these types of products are right for your business? Check out these pros and cons of selling food online.
#6 – Pet Products
There are a lot of pet-lovers out there who are happy to spoil their pets. Here are some subscription box ideas to think about:
- Pet Toys
- Pet Supplies (litter, bedding, etc.)
- Pet Food
There are a number of great subscription boxes out there already for dog and cat owners. Other types of animals are not as well-represented. Consider niches such as birds, horses, fish, reptiles, and hamsters.
Start Your Subscription Box Business
The above ideas truly are just the tip of the iceberg. There are a number of ideas and services that people will find helpful and fun. Pay attention to the products you use that need to be replaced regularly. Would receiving those products directly to your home make your life easier or more enjoyable? If so, then there are likely many others who would feel the same way.
Don’t know if you’re ready to test the waters yet? Check out the pros and cons of selling subscription boxes to see if it is the right move for your business.