Cyber Monday is hands down one of the most important days of the year for an ecommerce business. Sales last year grew 16.8% from last year in the United States, which equals to about $6.59 million revenue.
This means that in order to capitalize on this day, you must carefully prepare ahead of time to avoid becoming overwhelmed when the heavy traffic hits. To stay cool under pressure and win more sales, we provided a checklist of what you need to do to get your stores ready and tackle the holiday season.
Make it user friendly.
Let’s be honest, people are going to be in a rush on Cyber Monday. And a cluttered, busy website with hidden tabs is not going to garner sales – it will only deter customers. Here are a few quick tips to improve your site:
- Browse through your web pages and get rid of all outdated/obsolete information.
- Reduce the size of your images and remove all unnecessary flashing images/gifs to increase the speed and improve the look of your website.
Optimize it for mobile.
According to Internet Retailer, mobile shopping accounts for 34.5% of all U.S. commerce sales. In 2018, mobile sales are expected to equal $208 billion. That is a whopping 32.7% increase from last year.
With more people relying heavily on their cell phone to make online purchases, it’s important that you make sure your website responsive across multiple device sizes. Learn how to effectively optimize your website for mobile traffic.
Start sending emails.
Coming up with creative and effective content for email marketing campaigns may feel challenging, but this tactic garners conversion rates 3 times higher than any social media outlet. Properly planning your upcoming campaigns and making them personalized (personalized subject lines are 22.2% more likely to be opened) can ensure that your customers are being reached.
Stay active on social media.
While it might not impact conversions as directly as email marketing, social media is still an essential way to be involved with the community and stay in contact with your customers.
This year, social ecommerce is expected to represent 10% of online retail revenue in the US alone. Statistics have shown that 30% of web users look towards social media sites to make a purchase. Keeping up with your business’s social profiles can increase sales and traffic. Need ideas? Here are 105 ways ecommerce businesses can use social media.
Plan your posts.
Plan your holiday social media campaigns in advance to efficiently get your product deals and promotions to your audience.
Create a schedule for what you want to post, on what channel, and when you want to post it. It would be best to start now, since an increasing number of people are beginning to browse for potential gifts as early as October.
Creating a posting schedule, whether it be on excel or Google sheets, will help you stay organized and effective this holiday season. We have a sample schedule available in this post.
Prevent overselling nightmares.
Manually managing your inventory can be a hassle on any day of the year, but will be especially stressful on Cyber Monday. Our inventory management tool makes maintaining inventory across multiple channels a breeze. Our software automatically updates product quantities across channels as a sale is made, so that you can say goodbye to overselling.
Offer free shipping.
Free shipping is now an expected feature for many customers. In fact, 81% of customers would rate free shipping as a number one priority when making a purchase decision. If you set a minimum order threshold to qualify for free shipping, you can even encourage them to buy more items.
Worried that it could possibly cost too much to provide free shipping? Here are tips on how to make free shipping a viable option.
Speed up fulfillment.
With our shipping management tool you can create pick lists, packing slips, and shipping labels in bulk which can significantly speed up fulfillment. We also offer integrations with USPS, FedEx, UPS, DHL Express and Aftership; so you can fulfill orders in one place, and fast. One ecomdash user even said shipping speed increased by 50% since using our tool.
This time of year can certainly be hectic, and it’s easy to feel overwhelmed. Take a deep breath, and prepare your stores with these quick tips and tricks, so that you can maximize profits and stay organized – without breaking a sweat.
Editor’s Note: This blog post was updated in August 2018 to reflect more accurate and relevant information.