Amazon continues to be THE marketplace for ecommerce sellers. Once you’ve been approved to begin selling your products on Amazon, there are some important things to keep in mind when you start listing products.
The following do’s and don’ts will prevent you from making mistakes and help you to become a successful Amazon seller.
The Do’s of Listing Products on Amazon
- DO familiarize yourself with the Selling Policies and Seller Code of Conduct, Category, product, and listing restrictions, and Product detail page rules.
- DO write a short (no more than 100 characters), descriptive title that includes the brand, series, model number, product type, size and color if applicable. If it is a bundled product, provide the quantity in parentheses.
- DO use barcodes that are issued by the manufacturer (EAN or UPC) whenever it’s possible. If you create a product detail page for a product that is already listed on Amazon, your page will be removed.
- DO include images that are clear and that accurately represent your product. Use a white background and only show the product – no accessories or other items in the main photo. Here’s a list of the 7 types of Amazon product images you should include.
- DO provide factual and descriptive information in the product description.
- DO include the major features and attributes of the product in the description. Be sure to include model numbers and product dimensions when applicable.
- DO proofread your product titles and descriptions carefully.
The Don’ts of Listing Products on Amazon
- DON’T include anything that may be perceived as promotional information in your title. This is against Amazon’s rules and may even get you kicked off of the marketplace.
- DON’T put offer-specific information on the detail page. The product detail page is used by all sellers who sell a particular product. So, any information that is specific to your offer (price, condition, etc.) must be added as you complete the offer listing process.
- DON’T add any links back to your personal website in the product listing. Amazon strictly prohibits this as they are already providing you with a huge consumer base.
- DON’T include any promotional information in your product images. For example, the product titles cannot have any promotional information (like the words “sale” or “20% off”) in your images.
- DON’T ignore the bullet points Amazon provides in your product listing. You have access to five bullet points of 100 characters each to describe your product and use keywords. Using the space that is allotted to you is important. It can help entice shoppers to buy your product.
Amazon Product Listing Best Practices
Now that you have an idea about what you should and shouldn’t do with your product listings, let’s take a look at some best practices to keep in mind as you are creating them.
- Write descriptive titles – It’s essential that you give your audience all the valuable and relevant information about your product that you can. It’s the title that is going to encourage viewers to click on your product. The title should contain the brand, type of product, the color, size, quantity, materials or ingredients, and the line or collection, if applicable.
- Integrate keywords – Your title and description should have relevant keywords included in the content. That means that you should always conduct keyword research before you list products.
- Avoid keyword stuffing – Keyword stuffing isn’t going to help you rank higher in the Amazon search results, so you’re much better off using the space for relevant information about your product. The best titles are simple, and they focus entirely on describing the attributes of the item.
- Follow the product title format Amazon suggests – There are some common practices that you’ll want to adhere to when writing the product titles. Here are a few:
- Capitalize the first letter of each word
- Use words, not abbreviations for measurements (inches, pounds, etc.)
- Don’t use special characters like the ampersand (&) unless it’s part of the item’s or brand’s name.
- Use numerals instead of spelled out numbers (5, instead of five)
If you use the above do’s and don’ts, you’ll have some of the best product listings on Amazon. You’ll have a better chance reaching your target while staying in good standing with Amazon.
In the end, the way to make the most of your Amazon business is by always adhering to the guidelines and rules the marketplace provides. To help you avoid breaking these rules, we put together a list of common Amazon seller mistakes. Amazon has a great deal of potential for third-party sellers who want to make a living selling on the platform.
If you have any do’s or don’ts for listing products on Amazon that we didn’t cover, please share them in the comments below.
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