Do's & Don'ts for Listing Products on eBay

While eBay makes it straightforward for sellers with few requirements, it’s still important you know what to do and what not to do when listing new products.

To help, we’ve put together a list of do’s and don’ts for listing products on eBay. Following these rules will make sure you have every advantage while keeping you from breaking any rules.


The Do’s of Listing Products on eBay

  • DO read eBay’s selling policies to understand what you can and can’t do as a seller.
  • DO use your own unique product descriptions and images. eBay sometimes offer images from their catalog to use in your product listings. However, to ensure your products are accurately represented, it’s best to include images of the actual product.
  • DO include an accurate description of the item’s condition, size, color, etc.
  • DO understand that there are seller limits. If you are just starting out on eBay, you will likely have a selling limit of 10 items and $500 at a time.
  • DO pay attention to the type of listing you use. eBay allows you to list products for auction or for a fixed price. Try out both to see which one works best for specific products. Check out these eBay auction selling tips to improve your success!
  • DO use descriptive keywords in the title and product description to help buyers find your items.


The Don’ts of Listing on eBay

  • DON’T use links that direct your buyers to sites other than eBay in your product listings. This will protect shoppers from spam and improve the mobile experience.
  • DON’T use adjectives in your title that no one will search for (wow, look, cool, awesome, etc.) or a bunch of synonyms that just muddy the title (for example, Brown Tan Taupe Jacket Hoodie Coat). This only takes up valuable space in your 80-character title.
  • DON’T attempt to sell items that are on the prohibited and restricted items list.
  • DON’T violate copyrights, trademarks, or other rights. Learn about the Verified Rights Owner (VeRO) Program.
  • DON’T use active content like Flash, JavaScript, plug-ins, and form actions in your product listings. Your listings will look broken and eBay may cancel them altogether.


Other Important Information You Need to Know about eBay

We’ve added some additional information about listing on eBay that includes what happens when you violate eBay’s rules and policies, the new Image Search and Find It On eBay features, and avoiding scams on eBay.


Violating eBay Policies

If you don’t pay attention to anything else on the above lists, be sure that you do get familiar with eBay’s policies for sellers. Violating any of the policies may result in eBay taking action against you, including:

  • Cancelling your listing (and not returning your eBay fees for the listing)
  • Limiting your account privileges
  • Removing your PowerSeller status
  • Suspending your account

If eBay finds that you’ve violated their policies, they will notify you and any bidders that your listing has been ended. Understanding eBay’s selling policies before you list an item will help avoid unintentionally breaking their rules.


Image Search and Find It On eBay Features

A couple of months ago, eBay announced the addition of two new features: Image Search and Find It On eBay that allow shoppers to use images instead of text when searching for products.

  • Image Search – This feature will let shoppers take a photo or use a photo from their camera roll of an item they want to purchase and enter it into the Search bar. eBay will then give them listings that are a close match or visually similar.
  • Find It On eBay – This feature allows shoppers to utilize social media, blogs, or websites to find products on eBay. Shoppers can just share the URL with eBay and eBay’s mobile app will show them listings of the product.

This is yet another reason to use quality photos of your products on eBay.


Avoiding Scams on eBay

You may not realize it, but sellers can be scammed by shoppers on eBay. It can be difficult to prove, but there are some things you can proactively do to prevent it from happening in the first place.

Always obtain proof from your shipping carrier that you’ve sent packages. Additionally, you should track your deliveries to verify they arrive at their destinations and save all your shipping receipts in case you need them down the line.


Final Thoughts about Selling on eBay

eBay is a great marketplace to start your online business – fees are affordable and the visibility your products will receive is huge. Getting your products listed on eBay is easier when you follow the do’s and don’ts listed above and the policies set by the marketplace, along with using our eBay product listing tool.

Has your eBay business fell on hard times? Check out this great tip to increase your eBay sales when they’re down.



eBay Listing Requirements Checklist

There are currently over 150 million buyers and sellers in the eBay community. If you're ready to sell on this marketplace, use this checklist to ensure your listings will attract more buyers!

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