We know you’ve optimized your listings to get products on the first page of search results, but did you know that Google has its own shopping platform? Yes, that’s right. They offer consumers the ability to buy straight from their browser without visiting another website. If you’re thinking about selling on this platform, be aware of these do’s and don’ts of listing products on Google Shopping Actions.
The Do’s of Listing Products on Google Shopping Actions
- DO use categories correctly. Google offers the Official Google Shopping Product Categories, which you’ll find at Google Product Taxonomy (GPC). It’s a list of categories that is broken down to help customers find specific products. There is also a subcategory you can use, called product type, that allows you to further classify your products. Visibility is the key here. Choosing the most accurate categories ensures that more customers will find your products.
- DO optimize your product images. Shoppers will first see your product’s main image on the product detail page. It’s important to only use high-quality images so the details of the product are clear and easy to see. Google suggests that you use images that are full-size with the highest resolution. Your file size can go up to 16MB. Additionally, Google recommends 800 x 800 pixels for most images. If you sell apparel, those images must be at least 250 x 250 pixels, and images in all other categories must be larger than 100 x 100 pixels.
- DO write product titles that are specific and distinguishing. Be sure to include brand names, type, size, color, or personalization options. Let your shoppers see the most relevant information about your product in your title. This will help improve search queries and drive performance. Be sure to include the model number (if there is one) of your product in the title as well.
- DO include relevant keywords first in the title. Optimizing SEO is as important on GSA product listings as it is for listings on any other ecommerce website. That’s why you should include relevant keywords in the beginning of product titles. This will make it easier for shoppers to find your products when they perform a product search.
- DO keep product descriptions brief, but thorough. Your product descriptions should include all the details and attributes about your items, but you shouldn’t stuff the description with a bunch of superfluous information. Keep your content concise.
- DO use product types if a product fits into more than one category. You can choose more than one product type, which means you’re able to cover all the categories that a product may fit into. Doing so improves product visibility and ensures that shoppers will be directed to your products when searching.
The Don’ts of Listing Products on Google Shopping Actions
- DON’T add promotional content to your titles. Google doesn’t allow any promotional content in product titles (for example, free shipping or extended warranties).
- DON’T keyword-stuff. Your title and description should not list all your keywords, their synonyms, and variations. This isn’t helpful for the consumer and makes you look like a shady seller.
- DON’T use all capital letters. Don’t use all caps unless it’s a part of the brand, because Google may prevent the product listing from going live. This rule applies to both the title and product description.
- DON’T list restricted products and services. A select number of product categories are prohibited on Shopping Actions at this time including used and refurbished goods, customizable products, and regulated vehicle parts. Make sure you know what they are and don’t attempt to list any of them. If you do, there could be consequences from Google, including account suspension.
- DON’T forget to read the Google Shopping Actions policies. Our list of do’s and don’ts isn’t exhaustive, so it’s important to become familiar with all of GSA’s rules and policies.
Final Thoughts about Listing on Google Shopping Actions
Google Shopping Actions is a game-changer for ecommerce retailers. If you’re not taking advantage of it, you should be. While Amazon still leads as the top spot where shoppers search for products (56%), search engines like Google are a very close second at 49%, making GSA an important addition to ecommerce sales channels. And GSA has only been around since its launch in March 2018. Imagine what the next few years will bring for ecommerce retailers using the platform. It’s a great time to get started with listing products and getting the jump on your competitors with GSA.
If you have any do’s or don’ts for listing products on Google Shopping Actions that we didn’t cover, please share them in the comments below.