If you’re an ecommerce business owner, then you are undoubtedly familiar with how marketplaces like eBay and Amazon work. Maybe you’re selling on them now, or you have in the past. But these are not the only online marketplaces you should consider. Believe it or not, the Sears.com marketplace is one worth looking at.
Even though Sears is closing many of its brick and mortar stores across the country, its online marketplace continues to grow. In fact, the Sears marketplace website has nearly 18 million visits per month. While that may seem like small potatoes compared to Amazon’s two billion plus visitors each month, it means far less competition for sellers, like you, on Sears.com.
If you’re thinking about selling on the Sears marketplace, there are some important do’s and don’ts that you should know about listing products on Sears.
The Do’s of Listing Products on Sears.com
- DO make sure to read the Sears Marketplace Agreement and familiarize yourself with the Sears Marketplace Vendor Information Guide and the Sears Marketplace Seller Content Standards. These three documents contain the majority of Sears’ rules and policies.
- DO include relevant keywords in the product title and short description. This will ensure that your products show up in customer searches.
- DO write concise but descriptive product titles. Product titles shouldn’t have the brand listed first, as Sears will add the brand name automatically when the product goes live. You title also shouldn’t include any special characters or pricing in the title. If it does the listing may not be approved. You are only allowed 128 characters in your product titles, so use them wisely.
- DO provide accurate information in required fields. There are some fields that are required when creating listings, like the Manufacturer Model Number, the short description, and, for most categories, the UPC code. Always double-check that these fields are entered correctly. If they’re not, your listing may not be posted or may be removed after posting.
- DO be sure that you choose the most appropriate categories for your products. Third party sellers can offer products in any of the categories found on Sears.com except large appliances and tires. While the seller portal will make suggestions for your products’ categories and item classes, you should verify that there aren’t more appropriate classifications to help shoppers find your products quickly.
The Don’ts of Listing Products on Sears.com
- DON’T skimp on the short description. This is where you put all the information buyers need to know about the product. You are allowed 2400 characters and you should use them all. Make sure to provide specific and informative content that includes the product name, brand, relevant keywords, and benefits of the product.
- DON’T neglect product images. The images you include in product listings are just as important as the content you include. Sears.com allows a minimum of one image and a maximum of seven. Utilize as many images as needed to highlight the details you want customers to see. The images should be high-quality and clear. Sears recommends that images are 1800 X 1800 pixels, but they can be anywhere between 500 X 500 and 5,000 and 5,000 pixels.
- DON’T forget to review listings before submitting. Always make sure that your listing is accurate, complete, and free of spelling or grammar errors before you submit it.
- DON’T disregard the Fulfilled By Sears program. The Fulfilled By Sears (FBS) program is an order fulfillment solution for Sears.com sellers, similar to Fulfillment By Amazon (FBA). You send the products you want to sell online to the Sears warehouse, and when you make a sale, they pick, pack, and ship for you. There are extra fees for storage of your stock, but the FBS program takes order fulfillment, and all the time and hassles that it involves, out of your hands.
Start Selling on Sears.com
The Sears marketplace may not be as popular as other marketplaces, but that doesn’t mean you should count it out. It can be a beneficial addition to your current sales channels because you won’t have nearly the number of competitors you would on other marketplaces. Using the do’s and don’ts we’ve provided will help make sure customers find your products listed on Sears.com.
If you already sell on Sears.com and have advice based on your experiences with the marketplace, let us know in the comments below.