As you begin preparing for the upcoming holiday shopping season, be sure to pencil in time to plan out your social media strategy for the days and weeks leading up to Cyber Monday. Why? Because now more than ever, social commerce influences and encourages ecommerce sales. And with Cyber Monday sales skyrocketing up 15.4% last year over 2013 – making it the biggest day in US online shopping history  – the potential to win sales with thoughtful social posts is greater than ever. Here are a couple of quick stats on the effects of social commerce .
- Social commerce is estimated to generate $14 Billion in sales in 2015.
- It’s forecasted to represent 5% of all online retail revenue in 2015.
- 33% of consumers act on a promotion posted on a brand’s social media pages.
Roughly one-third of your social media followers will take advantage of the sales and promotions you share. In the days before Cyber Monday, when buyers are already itching for a deal, you should expect to see high engagement and conversions on your posts. When you break it down by channel, here are the average order values for the most popular social media sites:
- Twitter: $46.29
- Facebook: $55
- Instagram: $65
- Pinterest: $58.95
It’s evident that social commerce helps increase a retailer’s total revenue, with only a little time and effort required on the retailer’s end. If you plan ahead and prepare thoughtful, engaging content for the days leading up to Cyber Monday, you can increase your sales and bump up the likelihood of social commerce adding to your bottom line. In an effort to help you prepare, we’ve put together a sample template of a social media schedule for Cyber Monday. This schedule is part of a full document that also includes tips on best times to post per channel and links to our favorite ecommerce resources, such as free online graphic creators and free social media tools.
Download this free document here.