You can’t sell anything from your WooCommerce store without getting web traffic. Let that sink in. You can do everything right, have a great concept, quality products, host an attractive website, but if no one visits, you won’t make any money.
When you increase site traffic, you’ll see more sales conversions, customer engagement, and revenue. So, how do you drive more traffic to your WooCommerce store? Here are some tips that’ll help.
Tips for Driving Traffic to Your WooCommerce Store
1. Ensure your store is search engine optimized
When potential customers search for products, they don’t want to have to look far. In fact, most customers using search engines don’t look past the first few results, let alone the first page. This is where a search engine optimized WooCommerce site will help you. Optimizing your store with effective keywords, metadata, and product descriptions will shoot you to the top of the search engine rankings. Focus your SEO efforts on the store’s main page as well as every product page so they’ll show up where it counts, at the top!
2. Keep your store up to speed
Another important aspect of increasing traffic is having a speedy online store. Customers hate watching webpages load. If a visitor waits too long, they’re more likely to leave and visit your competitor’s site. Make sure your checkout process is quick and simple as well. Avoid asking for superfluous information, limit extra images, and consider using a light theme to decrease loading times, even with a bad internet connection.
3. Include a live chat option
With WooCommerce, you can integrate a live chat to your store, you should be taking advantage of this feature! Customers often prefer live chat over other forms of communication, like email, as it allows them to get immediate support and answers to their questions. Good customer service also correlates with customer retention, so you have to do live chat right. That means following best practices like:
- Respond quickly – The whole purpose of live chat is that it’s live. Meaning, when someone asks for help, their request should be answered as soon as possible. The acceptable standard is under 15 seconds. You can find numerous web chat software tools that will help you automate your live chat option.
- Human touch – While chatbots will make your response time faster, be sure that you still offer a live human to help when it’s necessary. When chatting with customers, make sure you give clear and accurate responses, give detailed solutions, make sure writing is easily legible, and proofread before sending your responses.
- Offer chat in multiple languages -It’s a good idea to offer live chat in other languages, especially if you have international customers. If you’re using translation software, be sure to address this at the beginning of the conversation. You don’t want a case of mistranslation, which could cause a potential buyer to click away from your store.
4. Increase referral traffic
Happy customers are great resources for acquiring even more happy customers. Ask for referrals from current customers who love your store. Referral traffic is great because these visitors already have a positive perception of your brand without having visited your site. Instead, a mutual friend, family member, coworker, or random review has recommended and marketed your product for you. Reward both the new customer and referrer by providing discount codes and other incentives.
5. Use social media
In this day and age, it’s a necessity to have a social media presence. It’s a cheap and easy way to market your brand. Most online shops and businesses utilize social media marketing to increase site traffic. Social media allows your visitors to gain insight into your brand and products, and you can use multiple channels to do so. Connect with your audience through posts, shares, and comments, and ask them to do the same. When customers share your posts, all of their followers can see it, showcasing your brand to a whole new audience. Make sure you stay up to date on your social profiles, creating posts, and responding to questions or concerns – you never know how many potential buyers are reading them.
6. Optimize for mobile
Online shopping doesn’t always take place on a computer. A majority of people shop online right from their phone or another mobile device. If your WooCommerce site isn’t optimized for mobile viewing, you’re missing out on many potential sales. In fact, by the end of 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales! Mobile Optimization reformats your site as it’s being viewed on different screen sizes, to best fit whatever device the customer is using.
7. Collaborate with others
Another tactic for increasing traffic is collaborating with other WooCommerce users. Seller collaboration increases the chance of cross-brand purchasing. The beauty in this is you’re partnering with a seller they already like and trust. It’s important to be selective with whom you choose to collaborate, as they have the potential to affect your audience’s opinion of your store. Also, make sure your collaboration is genuine; audiences can see through a tactless marketing campaign. Choose a partner whose products complement yours, and vice versa, for the best outcome.
8. Utilize other shopping engines
Getting your WooCommerce store listed on other shopping engines is a great way to drive more traffic to your store. You can use tools like WooCommerce Product Feed, a plugin that syncs your product page with other shopping search engines, such as Google Shopping, Amazon, and eBay. When customers search on those sites, your WooCommerce product page will display. Most search engines will require you to submit a formatted product page for this tactic.
Driving Traffic Will Drive Sales
Drawing in new traffic to a site can be tricky and time-consuming. Luckily, there are many ways to do it. Using the above strategies is a good place to start, as you’re figuring out what works best for your store. Increasing your WooCommerce site traffic will take you from merely meeting sales goals to exceeding them.