She Came, She Conquered, She’s Moving On
EBay’s CMO is stepping down from her role at eBay and leaving the company. Richelle Parham joined eBay as CMO in 2010, after exiting her position at Visa where she served as the head of global marketing innovation and initiation. During her tenure at eBay, Parham helped launch the e-retailer’s first global campaign, called “Shop the World.” She was also behind initiatives to revamp the homepage while maintaining eBay’s core messaging and integrity. Parham left eBay as its branding and communication teams merged. They are now under one integrated department lead by eBay’s chief communications officer. Read more.
PayPal – eBay Split Has Unfortunate Outcome
In January eBay announced that, per its planned split from PayPal, both companies would have to begin layoffs and job cuts. EBay and PayPal recently began carrying out these 2,400 cuts. So far, it seems that some of the PayPal employees who were laid off held sales and product roles. Many were assigned the task of getting restaurants and small businesses to accept PayPal as a viable payment method – something that, given Apple Pay’s slow but determined progress, is a challenge to many payment processors. Information regarding which jobs at eBay were hit hardest has not yet emerged. These cuts are anticipated to be completed by the end of the quarter. Read more.
Power Sellers Have EBay In Their Corner
EBay offers protection for an elite class of sellers. EBay’s protected class, known as “power sellers,” must have a minimum of 100 transactions per year, with a minimum sales volume of $3,085 (2,000 GBP) to be eligible. The benefits power sellers enjoy include “priority customer support, improved visibility in best match search results, […] a discount of 15% on final value fees” and – extended protection from negative buyer feedback. This means that disgruntled buyers cannot leave negative or neutral feedback on a power seller’s transaction until 7 days after delivery. This is to ensure that power sellers have time to rectify any unresolved issue with their buyer. It also keeps buyers from leaving negative feedback later, as many will have forgotten about it or become less upset once the week is up. Power sellers make up about 20% of eBay’s sellers. Read more.
Anyone a power seller? Has this feedback policy saved you some headaches when resolving buyer issues? Let us know your experiences in the comments.