While eBay has significantly less buyers than Amazon, they still have a huge piece of the ecommerce pie. Compared to Amazon, eBay is a much friendlier marketplace. With free listing for up to 50 items and an affordable package for larger sellers, it’s a no-brainer for multichannel retailers to sell on eBay’s platform. Creating a high-converting business on eBay is entirely possible. You just need these eBay seller tips to kick start your successful career.
Earn Positive Feedback by Providing Exceptional Customer Service
Great customer service requires that you do one thing: keep your customers happy. That means selling quality products, shipping quickly, and promptly addressing customer inquiries. It’s critical that you establish yourself as a business that values its customers to earn positive feedback and customer reviews.
Always remember that turning a dissatisfied customer into a satisfied one will likely get you a loyal customer for a long time to come. When in doubt, think like your customer and act accordingly.
However, there will be times when nothing you do can make the customer happy. That’s just the way that retail selling works.
If you’re having problems with subpar customer reviews, check out these tips for handling negative eBay feedback.
Be Aware of Your Competition
Customers have a lot of alternatives for buying products online. It’s a given that whatever you’re selling, they can find the same product from another seller in a matter of seconds. That’s why it’s important that you get to know your competition. If you see someone selling a product at a much lower price than you are, chances are a customer will see that too, then go with the cheaper product. The same goes for shipping. Customers are more likely to go with a seller who offers free, discounted, or lower shipping costs.
Fortunately, eBay offers sellers help in this area with the Seller Hub Growth Tab. Within this feature, you’re able to view insights in three categories: Listing Improvements, Sourcing Guidance, and Restock Advice. eBay will make actionable recommendations that will help you stay competitive, and you can implement them with just one click.
Create Awesome Product Listings
Your buyers don’t get to see your products in person. That means your product descriptions and images must be detailed and appealing. That said, in order for customers to find your products, your listings also have to utilize search engine optimization with the most effective keywords that describe your products.
Just like Google, eBay has its own algorithm for determining search results rankings for product listings. Although eBay doesn’t disclose the exact metrics the algorithm uses, many successful sellers who have studied and reported on the subject believe that the most important metric is the seller’s conversion rate. To put it simply, eBay wants items to sell because that’s how the company makes money. So, the better conversion rate a seller has, the higher their listings will be in the search rankings. Optimizing your product listings will improve your search rankings, which in turn will help you sell more products.
Use Both Fixed Pricing and Auction Options
One of the best things about eBay is that you can either sell products at a fixed price or to the highest bidder in an auction. This is an advantage because you can use the sales method most profitable for specific products. For example, if you have a bulk stock of a certain product, you can use the fixed price listing option. But, if you have limited stock with a high demand, you can benefit from letting interested buyers bid, driving the price up, and sell to the highest bidder using the auction listing option.
Become a Power Seller
When you reach $3,000 in sales with over 100 transactions annually, and you have at least 98% positive feedback, eBay can make you a “power seller.” This title will show customers that you are respected, experienced, and that you provide quality products and excellent service. It also entitles you to a reduction in seller’s fees.
Open an eBay Store
When you have established your eBay business, you should consider opening an eBay Store. An eBay store lets you bring together all your listings in a single, branded location. Having a central location where your customers can see all your listings allows your customers to learn about your brand. You don’t get that when you are simply listing a bunch of products on eBay. There is a monthly fee of $59.95 for an eBay Store, but it is well worth it if you have a large number of listings and sales. For most eBay sellers who sell more than 50 items a month, there’s a cost saving when they open a Store. eBay offers storefront templates to get you started, but you have full creative control if you want it by building a completely customized Store home page using HTML.
Additionally, eBay Store sellers receive:
- Unlimited insertion fee credits for auction listings that end in a sale.
- Up to 60% off fees for final sales value compared to non-subscriber rates.
- A coupon of up to $50 toward eBay-branded shipping supplies.
- Access to Promotions Manager, a tool that allows you to offer discounts and sales on products
- Discounts for additional business services, including QuickBooks, Turbo Tax, PayPal Shopping, and more.
Use an Inventory Management Solution
The best way to manage the inventory you are selling on eBay, and all your other sales channels, is by using eBay inventory software that tracks your inventory for you. As your business grows, it becomes harder and harder to manually mange inventory while maintaining accuracy. An inventory management solution will ensure that you don’t oversell and that you know when you need to reorder products. It is an investment that will save you time and pay for itself before you know it.
Selling on eBay can be a lucrative way to make a living when you use the above tips. Achieving Power Seller status and opening an eBay Store will tell potential customers that you are a professional and trustworthy seller. Keeping your existing customers happy is also essential. So, think like a customer – what you look for in online stores is likely what they are looking for as well.
Editor’s Note: This blog post was originally published April 2017 and was updated in February 2020 to reflect more accurate and relevant information.