Selling on eBay can be a successful business venture when you know what you are getting into. Selling on an online marketplace is different than running a standalone online store or brick and mortar store, but it can provide you with a booming and high-converting business when you know the following things with these eBay seller tips.
Provide Exceptional Customer Service
Professional, courteous, and prompt customer service is the name of the game for every business – including eBay. The key to long-term success selling on eBay is to establish yourself as a business that values its customers. That requires that you do one thing: make your customers happy.
There are going to be times that you have difficult customers, or situations that cause a customer’s dissatisfaction. That’s just the way that retail selling works. It’s important during those times that you remember that turning a dissatisfied customer into a satisfied one will likely get you a loyal customer for a long time to come.
When in doubt, think like your customer and act accordingly.
Be Aware of Your Competition
Customers have a lot of alternatives for buying products online. It’s almost a given that whatever you are selling they can find from another seller in a matter of seconds. That’s why it is important that you get to know your competition. You have to know what others who are selling the same or similar products are offering customers. If you see that someone else is selling a product at a much lower price than you are, chances are good that a customer will see that too, then go with the other seller. The same goes for shipping. Customers are more likely to go with a seller who offers free, discounted, or lower shipping costs.
Additionally, if you receive a message with questions or concerns from a potential buyer, don’t assume that you are the only seller they have contacted. Respond as soon as possible, answer the customer’s query thoroughly, and provide them with any additional information that you think they will need to make a decision to buy. It’s going the extra mile that will win you customers.
Focus on Positive Feedback
Feedback matters on eBay. When you have reliable, positive feedback, your customers will see that you have a proven track record of favorable transactions. So, one of the first things you want to do when you are beginning to sell on eBay is focus on feedback. That means selling quality items, shipping quickly, and providing outstanding service to your customers.
Create Awesome Product Listings
Your buyers don’t get to see your products in person. They can’t feel or inspect them to ensure they will be happy with them. That means that your product descriptions and images have to be detailed and appealing. That said, in order for customers to find your products, your listings also have to utilize search engine optimization with the most effective keywords that describe your products.
It’s always a good idea to explain all of the features of your products, but you’ll need to also include the benefits – that’s what increases a customer’s likelihood of buying. Tell them how using your product will add enjoyment, effectiveness, or save them time or money.
Include high quality images from multiple angles to show your products. Even though your customers can’t handle your products, you want them to be able to examine them so they know exactly what they are going to get.
Become a Power Seller
When you reach $3,000 in sales with over 100 transactions annually, and you have at least 98% positive feedback, eBay can make you a “power seller.” This title will show customers that you are respected, experienced, and that you give your buyers quality products and excellent service. It also entitles you to a reduction in seller’s fees.
Open a Storefront
When you have established your eBay business, you should consider opening a storefront. That will allow all you customers to view your products in one professional looking place. There is a small monthly fee for a storefront, but it is well worth it to have a professional brand that is appealing to customers. eBay offers storefront templates to get you started, but you have full creative control if you want it.
Use an Inventory Management Solution
The best way to manage the inventory you are selling on eBay, and all your other sales channels, is by using inventory software for eBay that tracks your inventory for you. As your business grows, it becomes harder and harder to manually mange inventory while maintaining accuracy. An inventory management solution will ensure that you don’t oversell and that you know when you need to reorder products. It is an investment that will save you time and pay for itself before you know it.
Reach out to power sellers and ask for their advice on how they have achieved their status. And think like a customer – what you look for in online stores is likely what they are looking for as well.