It’s hard for customers to decide if they want to purchase an item without knowing enough information about it. For ecommerce retailers, this means paying special attention to your product listings.
Plainly stated, having great listings increases your chance of making a sale. Ensuring that your product listings include all pertinent information is one of the main ways to keep inventory moving and your business profiting.
First impressions are important, and product titles are among the first things potential customers will see when perusing items available in your shop. Keep these two points in mind when creating your names:
- Make sure you keep titles short and to the point while still including all important information. Ideally, titles should stand out without looking too wordy or cluttered.
- Avoid adjectives in product titles as they take up space and work better when included in item descriptions.
Product titles are also important for search engine rankings, but don’t get overwhelmed trying to make your product names perfect for the algorithm. Instead, keep things simple and try to use terms that your customers are likely to search when looking for the types of products you sell.
There’s nothing worse than looking into a product and failing to find a price tag. Don’t put your customers through that frustration.
Instead, make sure your product’s price is easily visible on your product listing page. This is also a great opportunity to draw attention to sales being offered.
If you’re worried that boldly listing product prices will turn away your customers, offset the price of your product with a service provided. Think free product returns, free shipping, or super-fast delivery which adds to the value of the product you’re selling.
No one wants to purchase a product they can’t see, which makes product photos in your listings even more important.
Taking product photos can be tricky, and it’s important to consider both the quality and quantity of the photos provided in your listing. Keep these points in mind when taking your photos:
- Make sure your product photos are taken in the proper lighting with good focus to give your customers an accurate representation of the product.
- You’ll also want to take photos from several angles to give a complete picture. Include close-up photos of any specific features that you want to emphasize.
- Sellers looking to go above and beyond may consider including a 360° photo of the product or a short video.
The description section of your listing is where you really get the opportunity to ‘sell’ your product. The main goal of your product description is to provide customers with all of the information they need (think along the lines of what you would read on a product box in a store).
The best product descriptions are a combination of factual information about the product and content that appeals to your customers’ emotions. Emotional appeal allows you to show your customer the value your product will hold in their life, or how your product would improve their day-to-day activities.
Your product description is also a place to focus on search engine optimization (SEO). You can improve your SEO, and as a result, your visibility, by using relevant keywords in your description.
Some keyword research will help you create a list of broad and long-tail keywords to use in your content. Keyword ideas can be found on Google’s autocomplete feature, Google Keyword Planner, and Google Search Console.
Don’t forget to revisit your descriptions from time to time to ensure that your content is still relevant with keywords that are still being searched.
Product identifiers are a series of digits assigned to products in an online store, which helps identify a product, much like barcodes for physical products.
There are many different types of product identifiers. However, Global Trade Item Numbers (GTIN) and Manufacturer Part Numbers (MPN) are the most common.
Item tracking is particularly valuable for inventory management and can also be a great asset to product listing optimization. It makes it easier for search engines to find and prioritize your products when appropriate, which can increase your site’s visibility.
Including product reviews on your listing page can improve your conversion rates. Shoppers often research the items they wish to purchase online before buying. Having reviews on the product page takes the work off your customers’ plates and gives them confidence in your products’ quality.
Positive product reviews on your site are obvious points for your store in the eyes of potential customers – but even the odd negative review shouldn’t dissuade you from sharing all feedback.
One negative review oftentimes won’t outweigh a higher number of positive reviews in their mind, especially if you can offer a public resolution for the negative reviewer.
On the off chance a potential customer decides against buying a specific product based on a bad review, the interaction may lead them to purchase another product from your shop which better suits their needs.
Advice for Listing Products on Specific Marketplaces
While the tips above are great general rules for product listings, it’s important to be aware of the specific marketplace’s listing practices. What works best on one marketplace may not yield the same results on another, so make sure you do your research. Here are a few Do’s and Don’ts for specific online marketplaces:
- Do’s and Don’ts for Listing Amazon Products
- Do’s and Don’ts of Listing Products on Google Shopping Actions
- Do’s and Don’ts of Listing Products on Bonanza
- Do’s and Don’ts for Listing Products on Walmart
- Do’s and Don’ts for Listing Products on eBay
- Do’s and Don’ts of Listing Products on Etsy
Final Thoughts about Listing Ecommerce Products
Running an online business is a difficult job. Luckily, every business owner can do a few things to lessen the load and make running things easier.
Product listings are one of the most important aspects of an online business, so giving your listings the attention they deserve is vital.
Finding the right balance of concise product titles, stellar product photos, and great descriptions can be tough at first, but once you get it right, your online business has the potential to become immensely successful.
And to make product listing even easier, check out our multichannel listing tool. Try it free for 15 days and see how ecomdash can help you list products on several online channels at once.