As we close 2021, it’s time to prepare for the coming year. Sadly, Amazon is increasing rates for all sellers, but there will be exciting opportunities too, including YouTube’s live stream selling feature. In this month’s edition of Ecommerce Lately, we look to the future of ecommerce and review how 2021 affected the industry.
YouTube Tries Shoppable Live Streaming
Shoppable television has come to YouTube. The popular social media platform is following Amazon’s video strategy by rolling out new ecommerce live streams to content creators all over the world. YouTube recently hosted a Holiday Stream and Shop, where viewers tuned in and purchase items they liked. As the holiday season continues, YouTube will offer this feature to more users, and soon hundreds of brands will have the opportunity to reach customers through YouTube. One of the most lucrative content creators in live stream selling is known as the “Lipstick King” who sold a whopping $1.7 billion of beauty products in only 12 hours!
Walmart’s Driverless Vehicles are Ready to Deliver
Large marketplaces have been developing driverless delivery trucks for the past few years and soon we may see fleets of these automated caravans. Walmart is the most recent example of this, using driverless trucks to help improve its grocery operation. As of now the process is short and only located in Arkansas. The trucks are loaded at a Walmart fulfillment center, then drive themselves to a nearby Walmart Neighborhood Market. The success of this experiment will determine the future of ecommerce fulfillment. We may even see a dedicated highway lane filled with empty truck cabins in the near future.
Amazon Will Hike Rates in 2022
Amazon recently announced an increase in rates that will hit sellers early next year, claiming that it “absorbed costs during the pandemic.” While these rates will cover all sellers, some sellers will be more affected than others, specifically those using FBA. Below are just a few of the increases:
- dim-weight pricing for large standard-size products
- higher monthly off-peak storage fees
- higher removal and disposal fees
- higher FBA Prep Service fees
- a tiered rate structure for long-term storage fees
To get additional details, review the full announcement at Amazon’s Seller Central.
Holidays with Etsy
Popular handmade ecommerce marketplace, Etsy, encouraged consumers to get their holiday shopping done early this year. One of its main efforts consisted of an Early Holiday Sales Event, which offered discounts up to 20% off. The company’s reasoning behind this was not only fueled by the supply chain dilemmas that we’ve seen throughout the year, but also by an increase in holiday-themed keyword searches in October.
Etsy forecasts show an impressive holiday season as well as a positive future, and to accommodate the increase in traffic and improve their customer experience, the company “has reduced the number of late deliveries in the U.S. by 50% since the start of 2021.” Are you a handmade merchant and selling on Etsy? Let us know in the comments!
What’s the Status of Ecommerce After Black Friday Turnout?
Last year, physical stores didn’t see much foot traffic during Black Friday, but there was a huge increase in online sales. This is no surprise as COVID swept the world, shutting down thousands of brick-and-mortar businesses. While physical stores continued to see less traffic in 2021, surprisingly, even ecommerce spending fell during Black Friday. Although this decrease in spending was only 1 percent less than last year ($9 billion to $8.9 billion), it still makes us wonder: why are consumers spending less over the past few months? We’ll keep you posted as more information is released.
Don’t let the decrease in spending on Black Friday determine your company’s future. There are a lot of exciting developments to look forward to. Developments that can help your company thrive for years to come.
As the year comes to an end, we challenge you to make a New Year’s Resolution. It can be something as small as improving your reply rate on sites like Amazon, or as big as launching a brand-new product! Whatever it is, we want to help you become a better ecommerce business. That’s why we provide useful content to increase your knowledge of the business, just check out our blog. We cover everything from inventory management to ecommerce marketing.
You can also stay updated on the most recent happenings in the industry with our monthly Ecommerce Lately, or review projects that the biggest companies have been working on in our past publications.