We’re nearing the halfway point of 2021 and things are starting to return to normal. Businesses are opening at full capacity, more shoppers are choosing to browse physical stores again, but that hasn’t had much effect on ecommerce. There’s still a high demand for online goods, and companies are looking to take advantage of the omnichannel consumer habits.
Not only are large retailers like Walmart enhancing the consumer experience online and off, but companies that focused primarily on one industry, like email marketing, are expanding into ecommerce.
Continue reading our June edition of Ecommerce Lately, to find out who is dipping their toes into ecommerce.
Mailchimp Expands Into Ecommerce
Since its debut in 2001, Mailchimp has provided thousands of companies with email marketing services. Today, the company is expanding its portfolio to offer small business owners a chance to create their very own storefront with Mailchimp Stores and Appointments. This decision has been a long time in the making, but it’s perfect timing with ecommerce becoming the new normal for consumers.
Walmart Stays Strong
The first quarter is a great indicator of how companies will do for the rest of the year, and Walmart is looking good. The retailer exceeded expectations of Wall Street, seeing a 37% increase in ecommerce sales since 2020. Despite the company depending on brick-and-mortar shoppers in the past, Walmart has since improved its online capabilities and can attribute most of its Q1 success to grocery and ecommerce sales.
FedEx Assists Small Businesses with Learning Program
The pandemic has created a wave of entrepreneurs looking to start an online business. But a lot of these people are having a difficult time getting their store up and running. FedEx has recently launched a learning program to help SMBs expand or open their ecommerce business. The FedEx E-Commerce Learning Lab will “provide intensive hands-on learning” to entrepreneurs, with a focus on women and people of color.
Ecommerce Comes to TikTok
From dog videos and dance trends to online shopping, TikTok has come a long way since its release in 2016. Today, you can’t scroll through other social media platforms without seeing the TikTok logo in the corner of your favorite video. Its popularity has attracted brands from all over to try their luck at reaching a new audience. Recently, TikTok announced a variety of ecommerce options coming soon, including in-stream shopping tools, product catalog ads, and more. We’re living in a time where social commerce meets entertainment, and it’s a very effective practice.
PayPal Provides Solution For Fraud
PayPal recently launched a new program called Fraud Protection Advanced to help combat fraudulent transactions. The company has determined that organizations lose an average of $4.5 million a year, which is why PayPal has developed this solution for larger merchants. PayPal states that its program provides users with “powerful features and the ability to customize the offering to meet their unique needs.”
This development has come at a time when illegal online payment actions, including CNP fraud, are increasing alongside online shopping popularity.
Summertime is almost upon us and it’s bringing more than just hot weather. Not only can we anticipate Amazon Prime Day, but there are plenty of opportunities for companies to make this quarter the best one yet.
Check back with us every month to learn all the latest happenings and industry news that impacts ecommerce business owners like you. And in case you missed a previous Ecommerce Lately, check out all our ecommerce news blogs.