Hopefully your October was all treats and no tricks, especially during Amazon Prime Day. Arguably the biggest sale of 2020 raked in more than $3.5 billion for third-party sellers! Walmart plans to utilize social media sites to promote its brand. Those same social sites including, YouTube and Pinterest, are making their sites more shoppable. We can’t promise this month’s issue of Ecommerce Lately will scare your socks off, but we can certainly guarantee you’ll be informed on all the latest happenings in the ecommerce industry!
Big Year For Amazon And Third Party Sellers
On Amazon Prime day alone, 3rd-party sellers made more than $3.5 billion. This is a 60% increase from 2019! Amazon had to jump through several hoops just to make 2020 Prime Day happen. With shipping issues, staffing concerns, and storage difficulties, the event was pushed back several months and still managed to have a record setting turnout.
Google Discovery Adds Web Stories
Following the wave of social media innovations, Google launched a new feature that takes elements from platforms like Snapchat to provide users with a more entertaining experience. Google Web Stories allows brands including Forbes, Vice, and USA Today to showcase content on their audience’s mobile devices. We expect to see more brands share and promote their content as Web Stories in the near future.
Walmart CEO Impressed With TikTok
Walmart CEO, Doug McMillon, believes that shoppable social media is the future of ecommerce. Millions of people use social sites every day and brands around the world are taking advantage of this to promote their products. McMillon says TikTok is “intriguing to us,” specifically, its potential for selling. Walmart and other brands see the value TikTok adds to retailers. McMillon explains how the process would work, “If you’re watching a TikTok video and somebody’s got a piece of apparel they really like, what if you could just quickly purchase that item?” The feature would streamline the buying experience, making shopping even more convenient.
Amazon Launches Sponsored Display Ads Globally
Amazon released its customizable sponsored ads for global use. These ads are great for smaller retailers, giving products more attention and boosting page views. Brands can include ads on customer reviews, product description pages, result pages, and the Featured Offer. The release came just in time for Prime Day. It could be the boost you need for Black Friday!
YouTube Shifting More Towards Ecommerce
It was inevitable that YouTube shifted toward ecommerce, especially after platforms like Instagram, Facebook, and TikTok improved shoppable social media. Previously, YouTube offered a merchandise feature – it was located below the video. But its new product tags will allow creators to include options for shopping within the videos itself.
It’s the time of year when a little bit of preparation goes a long way. If you missed Amazon Prime Day, there’s still time to make a killing during the holidays. If Prime Day is any indication of how the rest of the year will go, we expect Black Friday, Cyber Monday, and Super Saturday to break records as well. Start holiday marketing campaigns if you haven’t already. Follow a similar game plan as large retailers:
Start small, then watch your brand grow!
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