Ecommerce companies are all the rage this year, with online retail traffic reaching an all-time high. Keeping up-to-date with ecommerce industry news can be tedious, but with Ecommerce Lately it’s as easy as a click of a button.
We’ve pinpointed the top news stories in the month of September, so that you are informed on the newest tricks and trends without all the time-consuming research.
Fed Ex Increases Deliveries in the US to 6 Days a Week
FedEx is pulling out all the stops this winter, including expanding their US ground shipping to six days per week, all year round! With ecommerce demand and sales volume projected to reach a record this year, FedEx plans to extend existing employee hours and hire 55,000 temporary employees. Due to all of the profitable benefits FedEx will gain from this change, you can bet it won’t be too long before other delivery service companies follow this trend.
Stripe is Following its Customers into Brick-and-Mortar Retail
Stripe, an online payment processing software, is hoping to branch out into brick-and-mortar retail with the reveal of their newest product: Stripe Terminal. This “brick-and-mortar” strategy is the latest tactic for businesses to increase their clientele and brand awareness. Stripe is targeting consumer product businesses, as well as B2B platforms. We’ll see if this move allows Stripe to compete against Silicon Valley’s payment company, Square.
Amazon Promotes SMBs with ‘Storefronts’ Launch
Amazon Storefronts is the newest online shop that gives buyers easy access to small and medium-size businesses. To help small retailers stand out, Storefronts will feature videos on the homepage introducing various business owners and their stories. To advertise the launch, Amazon is hosting their FIRST EVER national TV commercial starring some of those small business owners. Overall, this change should help improve small to medium-sized businesses employment and profit rates, all thanks to Amazon!
Instagram Focuses on an Ecommerce Push
Just when you think online shopping can’t get easier, think again! Instagram announces that you can now shop straight from Instagram Stories. Businesses will be able to add what is called “Stickers” to their Stories that their followers can click to buy the specific product advertised. Similar to Facebook Marketplace, Instagram has also hinted at creating a “shopping” category for users to have easy access to shopping-related posts.
Amazon Dips Toes into Machine Learning Software
Amazon is testing a new shopping software, Scout, for skeptical consumers who are “just looking” at all of the options in a specific product category. Scout asks shoppers to like (thumbs up) or dislike (thumbs down) merchandise in order to get a feel for each customer’s “style”. Then, Scout provides an array of merchandise matching the types of products the buyer had in mind. Amazon calls this the “new way to shop” as it provides a mixture goods to choose from that are personalized to the customer’s desires.
Snapchat Adds Amazon Product Search Feature
Snapchat announced a new partnership with Amazon which includes the addition of Amazon’s search feature in their app. Snapchat users can find products on Amazon simply by using the app’s camera. Say you’re at your friend’s house and want to know where they got that cool lamp from. With this new integration, you can now point your Snapchat camera at the lamp and find/buy it on Amazon instantly!
Many of these updates are great for ecommerce business owners and consumers alike. What are you most excited about? Let us know in the comments!