At some point in your life you have probably taken an unflattering picture of yourself. It either had bad lighting, was taken at a terrible angle, or was just too blurry. What typically happens to those types of pictures? Do you post them onto your social media accounts for all of your friends, family, and colleagues to see? Or do you delete them and try to take another one? Most people would delete the picture and try to forget they even took it in the first place. The same can be said for businesses.
Of course you would avoid posting unflattering pictures of your products on your website. Who wants to buy an item when the picture of it is of such poor quality? In a perfect world, businesses would be sure to have the products on their site perfectly displayed with a high quality image. But too often that is not the case. As we’ve stated in our previous article, “How to Revamp Your Ecommerce Site for the New Year” we stress the importance of ecommerce businesses presenting high quality photos on their websites. It not only makes your site aesthetically pleasing, but it demonstrates a level of professionalism to customers that will make them trust your site more. When you gain the trust of customers, you win better sales. Here are the common mistakes retailers make when taking product photos for their site. Are you guilty of any of these?
Mistake #1: Photo’s that are too dark or too light
Let’s say you have taken a picture that you are proud of. Your photo displays everything you want a potential buyer to notice, but there is one problem – the picture is too dark (or too light), and customers are unable to see all of the detail of the item. When it comes to photography, balance is key. If you are looking to edit your own photos here are some tips on how to fix your dark or light photography.
Mistake #2: Busy, distracting backgrounds
Amazon, eBay and other marketplaces prevent their merchants from using photos that have a background other than white or light grey, and with good reason. While you may want to make your pictures look complex and creative, the actual product might take a backseat to the background. This could possibly confuse buyers or bring their attention to something that is not for sale. Sticking to a plain white background would be your best bet. Here are some tips on achieving an all-white background.
Mistake #3: Forgetting the details
A lot of our readers are people who craft or design their own products. Others sell unique, vintage items with a lot of character. It would be a missed opportunity not show all of the tiny details within your products. Using a macro lens allows you to focus on very small details and the character of your item. Macro lenses are often hardwired into a camera, but you can also make a DIY lens for your smartphone.
Mistake #4: Showing only one angle of a product
67% of customers rely on a high quality photo when looking to purchase a product. With such as large percentage of customers looking at photos to make a purchasing decision, it can be very frustrating to only see one angle of a product. A prospective customer will try to imagine themselves with your product, and can’t do so with only one image to go off of. Having photos from multiple angles can really make or break a sale.
Now that you know the common product photography mistakes ecommerce businesses make, you can resolve any blunders you are guilty of and display professional, better converting pictures. Great product photos could mean the difference from having mediocre sales and excellent sales with loyal, trusting customers. Remember – a picture is worth a thousand words!