It takes a lot of work to successfully run an ecommerce business. The implementation of ecommerce inventory management software or other seller tools can certainly help you with the end-to-end operational processes of ecommerce – and improve efficiencies, but what are you going to do with all that extra time? How about increasing sales using social media marketing?

Not all business owners enjoy using social media. For some, it may feel like the wrong age demographic, it’s too time consuming, or it’s just plain annoying. Creating a personality for your company on social media will help strengthen your brand, as well as build awareness and engagement with potential customers. Though it may not be your favorite aspect of running a business, social media can be the difference between surviving and thriving online.

If you need help automating your efforts around posting and maintaining a social presence, we highly recommend Hootsuite, a free social media management tool. Hootsuite is perfect for both social media novices and experts alike, and is used by companies like Virgin Records, Sony Music and the NHL.


With Hootsuite’s free version, you can manage up to three different social profiles, all from one central dashboard. Determine which social channels your customers will most likely be using based on their consumer personas. Whether they’re on LinkedIn, Twitter, Facebook or Google+, you can communicate to them using Hootsuite, without having to log into each individual site.

Once you know where to find your audience, you can start talking with them. Hootsuite allows users to schedule tweets and posts ahead of time, enabling you to focus on other more timely aspects of your business. You can either schedule a post to be sent at a date and time of your choosing, or select for a post to go live during heavy traffic, which is determined by Hootsuite’s analytics. Likewise, you can track specific tags, manage your responses and monitor which of your posts are most popular. Use Hootsuite to get a better grasp on how to use social media effectively, so that you can begin to learn how to use social to drive sales over time.

We love Hootsuite – and we use it ourselves. It’s helped us plan ahead, stay on track with social media marketing, and enabled us to have a constant presence in our market. Have a favorite social sharing site yet? Let us know, and read our tips for marketing on Instagram.

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