It’s no longer a secret that if you want to crush your competition on Amazon, you need more positive seller feedback and good reviews. Feedback and reviews improve your seller rating, they also provide accurate indications of the quality of your customer service. The best way to ask buyers to leave positive reviews and feedback is to run a post-sale email campaign.
Sending emails to customers still proves to be the most popular and effective way to establish a good customer relationship. The problem is that you can’t send out marketing emails in the way a typical marketer would do if you sell on Amazon.
So here are several key initiatives to build an effective email marketing strategy for more Amazon reviews:
#1 Know Amazon’s rules
It’s no joke. Failing to follow Amazon’s rules can get your account suspended. Before sending feedback and review request emails, you have to pay attention to the details in your seller agreement along with Amazon’s policies and guidelines. Here are a few need-to-knows:
- You aren’t allowed to offer any incentive to customers for leaving positive feedback or removing a negative review.
- Any attempt to manipulate sales rank by accepting fake or fraudulent orders isn’t allowed.
- Be sure to not include any hyperlinks that redirect customers to your personal website.
You should be fine if you keep the following 2 don’ts in mind:
- Don’t use your emails to send your customers away from Amazon to any other selling platform.
- Don’t email clients about unnecessary information. You can only email them information about their order. You can also ask for feedback and reviews. Including anything else is a big NO.
#2 Keep your email subject line short and specific
You probably receive a ton of emails every day, and many of them are never opened. If you don’t want your email lost in the sea of other emails, remember to keep your email subject line short and specific. Subject lines with less than 30 characters can prevent the subject line being cut off, particularly on mobile devices. Moreover, your email subject line should get straight to the point. Tell your buyers exactly what the email is about so that they won’t view the email as “spam” or promotional.
#3 Add value to your content
Don’t just focus on the open rate of your emails. Every email is delivered with a purpose. For Amazon sellers, that purpose is to request product reviews and feedback. To encourage buyers to open your emails and leave reviews, you need to focus on how they feel about your product and buying experience.
Let them know what support you can provide if they aren’t satisfied, instead of asking for reviews directly. These points show buyers that you care about their purchase experience and value their opinions.
#4 Customize your email with a creative background
You should also customize your email with branded graphics or themes. Although these buyers are from Amazon, it doesn’t mean you can’t promote brand recognition for your store.
By personalizing emails with your company logo and background theme, you can certainly enhance your brand identity and expand brand awareness.
#5 Schedule the best sending time
How do you determine the best email delivery time for your buyers? The answer may vary. This study suggests the best time to send email is on Tuesday at 10 am, but doesn’t specifically mention post-sale emails.
No matter the specifics, you should give your buyers adequate time to receive and try out your products before scheduling any email campaign requesting a review.
#6 Conduct A/B testing
A/B testing is a simple way to optimize your emails to receive the best results. You can compare the results of different subject lines, email content, and delivery times to see what works best with your buyers. Always analyze the results to see what factors affect your email open rate and click-through rate. The goal is to generate the most feedback and reviews.
#7 Use AI-Powered email automation
Many Amazon sellers use automation to streamline tedious tasks, thus saving a lot of time and effort. Email automation not only allows you to effectively send all emails at the right time to the right people, but the pre-built email templates also prevent you from sending content deemed inappropriate by Amazon.
However, if you want to boost open rates, you’ll need AI-Powered email automation to fully automate your emails marketing campaigns. BQool’s Feedback Central has advanced features such as AI-Powered email subject titles and AI-Powered schedule times that finds the optimal email subject and send time for each email, so you don’t have to rely on A/B testing.
There are many benefits of receiving product reviews and seller feedback. Regardless of the rating of the review or feedback, you have the opportunity to improve your products and services, build your brand reputation, and strengthen your relationship with customers.
Reviews and feedback are also helpful for answering any questions prospective buyers might have. Most importantly, you can see an increase in sales and revenue as a result of increasing the number of reviews and feedback. Give these options above a try and see if you see an increase in your Amazon sales.
About the Author: BQool Inc. is a SaaS company committed to simplifying the day to day tasks that all Amazon sellers face, whether that be dynamic repricing, competitor research, feedback and reviews management or discovering the most profitable products to sell. Sign up for a free trial of the most innovative software solutions available on the market.