Running an online store successfully often takes a team of apps, software and even employees, in addition to all the hard work you’re contributing. Though there are some things that cost money (with good reason), we’re happy to find that many developers contribute apps to online marketplaces free of charge. Etsy, the artistic community known for vintage and handmade goods, offers an app store with a variety of free apps for sellers. Here are some of our favorites.
Marketing your brand on social media is an important Etsy selling tip. Create and automate promotional posts for Facebook, Pinterest, and Twitter with MySocialPig. Built on the feedback of thousands of Etsy sellers, this app was designed to give you an easy to manage screen of your social media content. All you have to do is join MySocialPig, connect your social media accounts, and your products will automatically populate on the schedule page. From there, you select which items you want to auto promote and where, and click schedule. MySocialPig takes care of the rest.
Sales Map has just one job – it tracks the locations of where your products end up. Once you authorize the app, Sales Map gets to work finding out the final destination of all your sold goods. None of your customer’s information is stored, but future and current customers can see just how far and wide your reach is. Besides the cool factor of being able to prove you are a worldwide seller, Sales Map will help you see where you’re already popular, and areas you haven’t been able to saturate yet. Use it as a tool to let you know where you may need to focus more or different marketing efforts.
So you’ve got your theme all set up and looking superb for customers browsing on their PCs and laptops…but what about mobile users? Mobile spending is well on the rise, with nearly $1.4 trillions spent online via mobile devices. Make sure your Etsy store is prepped for mobile shoppers with clean, artfully designed themes. If you’re unsure, just check out the glowing reviews from Etsy Theme Shop’s users:
Foto Fuze is a tool dedicated to helping sellers edit their product photos so they look super professional. A common Etsy seller mistake, subpar photos can really hurt your sales. Clean, well-lit photos can increase product appeal and create buyer trust. With Foto Fuze, sellers can easily remove backgrounds to create a clean, all-white background.
Socioh is a free social store on Facebook for Etsians. It connects your Etsy store to your Facebook page in a two step sync, and creates an “Etsy Shop” button right on your Facebook page to let your fans shop directly. Set an automatic daily import of inventory, so that your store is up to date on your Facebook page. Some of the advantages of Orange Twig are
- Fans can browse your shop without leaving Facebook.
- Buyer trust will be built with direct access to your Reviews, FAQs and ’About’ section, which can lead to increased sales.
- An interactive and dynamic experience where you can post notices, announcements or showcase your products on your social Wall’.
Free Etsy Shop Banners
Updating your Etsy shop banner is a perfect way to remain marketable and relevant during any season (in this case, Christmas). It’s not a bad idea to update every few months to keep your page looking fresh, introduce new sales and products or just grow your shop theme. Here are a few resources to help you find free Etsy shop banners.
Are there any Etsy apps you absolutely swear by? Or is there something you’re still looking for? We love that so many of Etsy’s apps are free to sellers, and often made by other online retailers – definitely lives up to the notion of being an artistic community of innovators!
Let us know in the comments, and we can write a follow up post with your suggestions. If you like, we’d be happy to interview you to give our readers a true review from a fellow Etsian!