With a minimum number of clicks, you can launch your Etsy store in no time. However, opening a store doesn’t necessarily mean you’ll start making money.

To sell your handmade items on Etsy, shoppers need to find them. That’s where the importance of Etsy SEO comes into play. Focusing on optimizing your Etsy listings will increase your product’s visibility. More viewers mean more sales.

So, how do you optimize products on Etsy? Great question.

We’ve put together some starting points along with a few Etsy SEO tips to get your products in front of the right audience.


#1 – Put the Category in Your Title

As you know, it’s important to include the category in your title. These words are what shoppers are likely to type in when searching for a particular product.

For example, if you make pocket watches, you’d most likely list your product within the pocket watch subcategory. Make sure you include “pocket watch” in your product title since potential shoppers are most likely using those keywords when searching.


#2 – Use Longtail Keywords In Titles

The shorter a keyword is, the more traffic it will get. That’s a good thing, right? Not necessarily. Using a “longtail” keyword (a phrase with three or more words that is more specific) may likely bring in more sales.

Well, how does that make any sense?

People who use a shorter, more generic, keyword are often browsing and don’t know what they want. They’ll also be bombarded with a ton of products to sift through, which means more competition for you.

People searching with a more specific keyword are often more likely to make a purchase, and there’ll be less products to sift through, meaning less competition for you.

To continue with the earlier example, a generic keyword a person might use would be “watches” which would generate a ton of product listings to comb through. A person further down the sales funnel might use a longtail keyword such as “antique pocket watch” which would generate fewer results, but those results are exactly what they’re searching for, their specific ecommerce niche.

Using “antique pocket watch” in your product title will ensure your product listing is shown to these potential buyers.


#3 – Put Primary Keyword in Title First

The first 30 characters (approximately) are the most important for SEO. The first keyword in your title should be your money word. That means you shouldn’t put anything unnecessary in that prime spot such as size, color, or brand name.


#4 – Include Synonyms

Each person will use different words to search for the same product. While it’s important to put your primary keyword first in your product title, you should still consider other words the product may be known and searched by.

Capitalize on this and use synonyms after your keywords in a product title or include them in your product description and tags.


#5 – Vary Keywords for Similar Products

Etsy does what is called “declumping” which means Etsy won’t include more than one or two items for each seller in search results.

So, that means you shouldn’t use the same primary keyword for more than a couple of items. If you do, you’re essentially competing against yourself for a spot at the top of the search results.

Make sure more products show up in different search results by using different keyword variations for similar products.


#6 – Don’t Be Too Creative with Titles

As a seller on Etsy, you’re a creative and unique business owner. While it may be tempting to allow your creativity to extend product names, it’s better if you don’t. It makes for a very ineffective title, a common Etsy seller mistake.

People who are searching for products won’t use cutesy or overly creative terms. For example, if you sell original paintings, you don’t want to put the unique name of your painting in the title. Instead, use terms like “abstract painting, acrylic on canvas” in your title and save the painting’s title for the product description.


#7 – Use Keywords in Tags

Etsy allows up to 13 tags for your items, which is another great opportunity to add in relevant search terms. Each tag can be 20 characters long, so think of as many search terms as you can and add them to your tags. Here are a few types of keywords to use:

  • Synonyms such as “timepiece” and “wristwatch” for your watches
  • Descriptors “mens watch” or “wooden watch” or “antique watch”
  • Long tail keywords “antique mens watch” or “1925 gold watch” or “engraved pocketwatch” or “anniversary watch”

Etsy states that you shouldn’t repeat any categories or attributes because those are already accounted for in the search results. Save the more specific keywords for the tags.


Final Thoughts about Etsy SEO

Even if you have unique, high-quality products, an attractive and inviting shop, detailed product images, and quick shipping, if no one sees your listings, you won’t have any sales. To optimize your listings even further, check out these do’s and don’ts of listing products on Etsy.

Have any other Etsy SEO tips that worked for you in the past? Let us know in the comments below.

Looking for a tool to help you with listing? Give our Etsy listing tool a try for free today!


Etsy Listing Requirements Checklist

If you sell handmade or vintage items, Etsy is the perfect marketplace to sell your creations! In this guide, we cover the basics of what to do when listing products on Etsy, and listing tips for better visibility.

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