While Father’s Day sales don’t reach the same levels as Mother’s Day sales, it’s still a shopping holiday that shouldn’t be overlooked. Father’s Day 2020 sales hit $17 billion, with the average shopper spending almost $150.00. That isn’t a sales opportunity you should ignore. With the right marketing and promotions, Father’s Day can be a lucrative sales day for many online retailers.
Check out the following creative ideas for Father’s Day marketing that will boost your sales and start off the summer on solid footing.
Publish a Father’s Day Page for Your Website
One of the most effective ways to market Father’s Day is to create a section of your store geared specifically to the holiday.
It makes it easy for shoppers to find the kinds of gifts their dads would love, and it’s a chance to highlight products you want to promote.
Create a Father’s Day Gift Guide
Sometimes people need inspiration when picking what to buy for Father’s Day.
Providing a gift guide will help them make the best choice. You can present a gift guide in a number of ways.
For one, you can make it a blog post and publish it a few weeks before Father’s Day. You can use social media and email marketing to promote the guide.
Another way to introduce the guide is by offering it as a free download when viewers provide their email. Not only does this option help promote your products to website visitors who are truly interested in buying, but it also can assist in building your email marketing list.
It can also be interactive. These types of holiday guides have proven to increase conversions by over 250% as they really improve the customer’s experience. It is an effort to create one but can easily be used for any holiday in the future, making it a great investment.
Run a Father’s Day Contest
Online shoppers love a contest – especially one where they get to share their own photos and stories.
Run the contest on social media and feature it on your home page. Create a catchy hashtag and ask your customers to use it on their social media posts.
The contest could ask them to share funny stories about their dads, photos of past Father’s Day celebrations, what they love most about their dads or some other dad-related content.
Prizes for the contest could include a discount code or gift card for future purchases, movie or sporting event tickets, or a special Father’s Day dinner.
Offer BOGO Deals
Buy-one-get-one deals encourage shoppers to buy.
Offer BOGO deals that can sweeten the deal for individuals interested in buying a similar product for themselves or if they have multiple fathers in their lives. It’s also a great way to move stale inventory before the slow summer months.
Scarcity marketing is an effective way to move products.
People tend to place more value on a product when there is a limited supply or a limited time to buy. Showing how few units are left or using a countdown timer are two ways that you can create some urgency and encourage shoppers to make a purchase.
Utilize Storytelling as a Marketing Approach
Storytelling is a powerful marketing strategy. Customers love brands that they have a connection with, and storytelling helps strengthen that connection.
Whether you’re using email, social media, or some other type of marketing channel, engage your viewers in a storyline to better connect with them on an emotional level – and they’ll be more likely to buy what you’re selling.
Don’t Forget Your Audience and Your Metrics
Lastly, it’s always important to pay attention to your store’s demographics. This is where customer data is useful.
Not all fathers like the same things, have the same hobbies or relax the same way.
To pinpoint your marketing strategy, look at customer metrics and segment your male audience based on their buying history.
This will allow you to create highly targeted campaigns that promote products you know they’re interested in.
Increase Your Sales for Father’s Day
For online sellers, the beginning of summer typically marks the start of the slow season.
But that doesn’t mean you should give up. Effectively marketing for Father’s Day is the perfect way to start your summer off strong.
Use the tips above to make this a great sales season for your business and a special one for your customers and their dads.
Have any Father’s Day marketing tricks up your sleeve? Let us know about them in the comments below!
Editor’s Note: This blog post was originally published May 2019 and was updated in May 2021 to reflect more accurate and relevant information.