We recently wrote about how to use data to drive decision making in your business. This is an important step to take, but the presentation of the data is just as important. You can have all the data in the world, but if you can’t put it in a format that’s easy to understand, you’ll likely spend more time staring at numbers than actually making decisions. That’s where data visualization software comes into play. This software takes your CSV or Excel files and creates graphs, charts, and other forms of visualization to help you interpret the data more easily.
But what so many of the data visualization software systems on the market lack is ease of use. For those of us who aren’t experts in the data field, it can be overwhelming just to understand what kind of graphs and charts we need, much less deal with the endless, complicated form tables on some data visualization software systems.
Many of ecomdash’s customers are newer business owners. They need tips to get them started, and tools that are scalable for an ecommerce business. With that in mind, we wanted to show you not only free-to-try data visualization software, but systems that don’t have a steep learning curve. The most important thing in putting this list together was that each of these systems allow you to upload Excel and CSV files directly to their websites.
Ecomdash offers over 40 business health reports within our system, all downloadable with the push of a button. These tools will totally help you keep it all digestible and understandable:
Infogr.am is a data visualization software that’s free for anyone to join. It boasts over 35 different charts and over 200 different maps, giving you a variety of formats to view and interpret your ecommerce reporting data. There are over 20 pre-made templates in Infogr.am, all in stunning color and sleek styles. It supports a range of ways to import data: everything from CSV to Google Drive spreadsheets to Dropbox to Google Analytics. It’s a system all about flexibility and customization, without overwhelming the user. More advanced data geeks can create gifs, interactive maps, and connect directly to Infogr.am’s API for quick data importing.
Jolicharts provides both the software and the platform to create gorgeous interactive charts. They host a gallery of examples of their software’s powerful design. It’s sure to inspire you to create visuals just as clean and compelling. Really, that’s one of the biggest positives of Jolicharts: it handles both the analysis and the presentation of the data. Your data can be securely shared with anyone in the world. Jolicharts will accept your Excel files, CSV, Google Spreadsheets, as well as databases to get your data.
Silk is another data visualization software that also hosts your visualizations for easy sharing. Silk accepts CSV and Excel files, as well as Google Spreadsheets. Being able to watch your data take shape as you enter it makes creating a Silk a lot more appealing than just plugging your info into spreadsheets. This is an intuitive system. It automatically creates galleries out of your images and maps out of locations. The Silk is then hosted as its own website, making it simple to share with partners or promote on social media or your own website.
Plot.ly offers a preview workspace where you can toy with the functionality of the tool, giving you a chance to see if its advanced visualization options are exactly what your business reports need to come to life. This site goes far beyond the pie charts and bar graphs. It’s best for businesses that need to show data narratives and predictive analysis. Plot.ly allows users to upload Excel and CSV files directly to its system as you build your interactive and customizable data plots which can be downloaded or hosted on the site. The pro version of the software can make up to 10,000 API calls per day, making data importing hands-free.
DataHero finds beauty in simplicity. It is perhaps one of the best options on this list for ecommerce sellers new to data visualization software. It uses a drag and drop system to create easy to understand graphs and charts. A particular feature of DataHero relevant to ecommerce sellers is its customer purchase visualization data. Use CSV and Excel files to track revenue and email lists. DataHero even offers direct integrations with ecommerce favorites like Shopify.
We’re not all data experts. For many of us, the last time we touched this kind of stuff was for a statistics required course in college. But our fear or anxiety of math shouldn’t be what stops a business from growing. True growth requires methodical thought, and a method with no data is just a guess.
That’s why these simple data visualization software tools are so important for an ecommerce business owner. Check out these five tools and you’ll see the numbers don’t lie.