free ebay listing tools

First impressions are very important; this could not be truer when listing your products on eBay. Optimally listing your products is essential to finding success on the platform. In a sea of products similar to your own, having listings that stand out and are easy to navigate could mean the potential for more sales.

So, how can you optimize your product listings? From the keywords in your product description to the template you’ve created, every detail in a listing is important to generating sales and gaining attention. A good listing tool will help you achieve this, but since eBay discontinued Turbo Lister, online sellers have been searching for alternatives. Check out these free eBay listing tools and increase your listings’ effectiveness.



Selling Manager

TYPE: Listing and Analytics tool

PRICE: Free. Already integrated for sellers with a Basic eBay Store subscription.

ACCESS: Online, integrated into your eBay account.

BEST FOR: Mid-size businesses, medium volume sellers.

SUMMARY: Selling Manager is an all-in-one solution for creating, managing and tracking your eBay listings. Below is a detailed chart provided by eBay that details what Selling Manager offers:

selling manager tool offering

SYSTEM REQUIREMENTS: eBay seller account.



File Exchange

TYPE: Listing and Analytics tool


ACCESS: Online, through my eBay.

BEST FOR: High-volume sellers.

SUMMARY: File exchange offers a range of full-scale listing capabilities. According to the File Exchange menu, you can

  • Add, revise, re-list, and end a listing or update the status and leave feedback for a listing all in a single file.
  • Download active listings and sales history reports in a flat file format for importing to your own software package.
  • Creates the file template you need for any category, including the columns for any item-specifics.
  • Here is an example of file exchange process:

file exchange details

SYSTEM REQUIREMENTS: List items using a flat file from an Excel spreadsheet, MS Access, or other inventory software.



Supreme Lister

TYPE: Listing tool

PRICE: Free basic package, with premium packages for a monthly fee.

ACCESS: Online, register via eBay account.

BEST FOR: Small to mid-size sellers.

SUMMARY: Create and manage your listings. The free version includes:

  • 100 free designs
  • Four images per item
  • Starting-time planner
  • Cross-marketing

supreme lister free option

SYSTEM REQUIREMENTS: All eBay requirements.



Listing Analytics

TYPE: Analytics tool

PRICE: Free.

ACCESS: Online, through my eBay.

BEST FOR: Mid to high volume sellers.

SUMMARY: Learn about your visibility, clicks, sales made, and your best and worst performing listings.

  • Search keywords to see where your listing ranks
  • View analytics based upon your listings to see how to optimize them to generate sales
  • See how your listings are doing compared to similar fixed price listings

listing analytics


  • Internet Connection
  • Microsoft Internet Explorer 7, Mozilla Firefox 1.5 or later, Apple Safari 2 or later.
  • Supports any operating system, including Macintosh



We Are Phoenix Team

TYPE: Listing tool

PRICE: Free.

ACCESS: Online.

BEST FOR: Small to mid volume sellers.

SUMMARY: Create free responsive eBay templates.

  • Choose from pre-made designs
  • Enter in your product information
  • Upload the listing directly to your eBay account
  • Here is an example of their template designer:

phoenix free templates

SYSTEM REQUIREMENTS: All eBay requirements.



As you have now learned, your listings are a huge part of finding success on eBay. Designing them to be appealing, easily understandable, and 100% eBay compliant are keys to attracting and retaining customers.

Luckily for you, over here at ecomdash, we had that in mind. To make your eBay selling experience even better, we partnered up with eBay experts, CrazyLister, to bring you a new integration. CrazyLister allows sellers to design professional, mobile-responsive eBay templates with their easy-to-use drag-and-drop tool. With this new integration, you can create custom eBay templates and publish those templates directly to eBay with our eBay listing tool. Say goodbye to copy-pasting and say hello to your new faster, more efficient business.

What is your favorite listing tool? Or, what would your perfect listing tool be able to accomplish? Let us know in the comments.

Editor’s Note: This blog post was originally published November 2014 and was updated in June 2020 to reflect more accurate and relevant information.


eBay Listing Requirements Checklist

There are currently over 150 million buyers and sellers in the eBay community. If you're ready to sell on this marketplace, use this checklist to ensure your listings will attract more buyers!

You have Successfully Subscribed!

Pin It on Pinterest

Share This