Need some last minute reading material to help you master the holiday season and increase sales like a champ? Here are two of our recent seller guides that feature tips and advice from ecommerce experts. Best part – they’re totally free.
2015 Shipping Survival Guide
Simplify the holiday frenzy with this quick guide. Though it’s brief, you’ll learn how to effectively offer free shipping (while staying on budget), brand your packaging to encourage repeat buyers, avoid shipment delays and more. Also included – why you need to remove batteries from all packages before shipment. The reason why may surprise you.
Here’s an excerpt from the 2015 Shipping Survival Guide:
81% of consumers would rate free shipping as their top priority. If you can’t offer free shipping year round, try it during the holidays, and set a minimum cart value (how much consumers need to spend on their order to justify free shipping). In order to determine your minimum cart value, you need to know the following elements:
- Total Orders Received
- Average Price per Order
- Average Profit Margin
- Shipping Fees per Order
- Shipping Costs per Order
To get the equation that helps you determine your minimum cart value, download the guide for free.
15 Ways to Win at Amazon
This comprehensive guide tells you how to qualify for the coveted Buy Box and dominate sales on Amazon. With actionable tips from ecommerce experts like Andy of WebRetailer, Skip McGrath, Will Mitchell of Startup Bros and Jordan Malik, you can master Amazon and win more sales this holiday season.
Here’s an except of 15 Ways to Win at Amazon:
Once you’re familiar with the rules, you can optimize your listings for better search visibility. According to Will Mitchell, a successful Amazon merchant and co-creator of Startup Bros, there are three times more ready-to-buy customers that perform product searches on Amazon versus Google…meaning if you can get your listings right, you have a really good shot at winning sales. To capitalize on optimization, Will suggests accurately filling out the following information.
- Product descriptions.
- Product Features. These are the bullet points that fall right below the product and pricing options. Make sure these are keyword rich.
- Brand and manufacturer specifications.
- Title. Make sure to get in as many keywords as possible.
Get the rest of the expert tips – download the guide for free here.
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