Email marketing is not only used for gaining customer reviews, it’s also a channel for building relationships with customers as well as keeping them in the know with your brand (updates, sales, etc.).
If you’re an online retailer just starting out in email marketing or on the hunt for new recommendations, keep reading for our list of the top 5 free email marketing software options (P.S. these are in no specific order).
1. Constant Contact
Constant Contact enables sellers to create an unlimited amount of emails each month. One unique feature is the ecommerce email marketing automation, helping sellers grow their audience and improve engagement with social ads, segmentation, and more. Sellers using Shopify or BigCommerce can automatically sync customers from their store.
Pricing: The starter plan begins at $20 per month with an unlimited number of emails. With the upgraded plan, pricing increases to $45 per month. Although both plans share similar features, the upgraded plan includes additional customization tools.
Best for: This is ideal for many small business owners, especially those looking to grow their audience and monitor its progress.
2. HubSpot Marketing
This in-bound marketing software helps online retailers track their conversion rates through email marketing and other marketing tools. You can effortlessly customize campaigns by personalizing the content for individual subscribers across all types of devices. Contact forms and pop-up forms can even be added to your site to gather new customer information as well.
Pricing: HubSpot’s free plan features 15 marketing tools which includes all HubSpot CRM features. The following starter plan starts at $50 per month with a contact limit of 1,000.
Best for: This could be middle of the road, but a good option if the retailer sees themselves using the full suite eventually.
With MailerLite, you can easily create campaigns, while expanding your subscriber list with landing pages, pop-ups, and embedded forms. When setting up campaigns, each automation can be tailored to various target groups. In addition to data insights, you can optimize your campaigns with A/B testing and other features.
Pricing: The free plan lets you send 12,000 emails per month with a subscriber limit of 1,000. You won’t have access to the HTML editor and some of the templates. Their pricing plans are reasonable though. Once you’ve captured more than 1,000 subscribers, plans start out at $10 a month.
Best For: This software is best for smaller retailers just starting out with email marketing. For ease of use, it integrates with both Shopify and WooCommerce, allowing you to automatically sync data.
MailJet is an email marketing solution that enables sellers to create up to 12,000 personalized newsletters per month while managing an unlimited number of contacts. With their opt-in widget, you can sync emails addresses captured from your ecommerce site. Over time, the system will automatically filter out unsubscribed users.
Pricing: To start, the free plan allows you to send up to 200 emails a day, 6,000 in total per month, with unlimited contacts. All following upgrade plans feature no daily sending limit with more email sends per month, starting at $8.69.
Best for: This option is ideal for many small businesses as they have various ecommerce integrations like, Magento, WordPress, and Shopify.
5. Email Octopus
No matter what type of business you have, this email marketing software helps create emails customized for your business. You’ll be able to monitor your campaign with real-time analytics to determine the performance of your emails.
Pricing: With the starter plan, users can send an unlimited number of emails with a 2,500–subscriber limit. A step up from this plan has varied pricing based on the number of subscribers you have. Check out the pricing page for more info.
Best for: Featuring over 500 integrations, this software has great flexibility when it comes to integrating with small businesses. There are many marketing tools provided to help ecommerce stores increase their sales. Some popular integrations include Amazon SES, WordPress, Shopify, and WooCommerce.
Mailchimp allow sellers to create, promote, and analyze up to 10,000 emails a month with a subscriber limit of 2,000. Once you’ve launched your first campaign, you will be able to view data insights and monitor its growth. Mailchimp is currently expanding its marketing offerings, giving the option to promote with landing pages, Facebook and Instagram ads, social posting, postcards, and pop-up forms.
Pricing: Starting out, the free plan enables 10,000 emails per month with a subscriber limit of 2,000. After reaching 50,000 contacts, pricing will start at $9.99 per month.
Best for: I’d say this is a better tool for savvier email marketing needs – and allows for easier growth (with all the various automation options and other marketing features) .
Email marketing will become your best friend when interacting with customers. Once your business has a reliable medium for contacting customers, relationships can be developed, creating a more loyal following.
Do you have experience with any of the mentioned email marketing software options? Let us know what you thought of them in the comments below.
Having an email marketing strategy is just as important as having an email marketing system. If you’re looking to enhance your marketing plan, check out these 5 fast ways to improve your email marketing strategy.
Editor’s Note: This blog post was originally published October 2014 and was updated in November 2019 to reflect more accurate and relevant information.