Think about your own online shopping habits.
When you’re looking to buy something at an affordable price, from a household name, and with quick shipping, you’re likely turning to one of the following: Amazon, eBay, or Etsy. These marketplaces dominate the online shopping world.
The same can be said for your customers. When they want to buy something, these are the websites they scour. Amazon sees 5.7 billion visits per month. eBay boasts 1.6 billion. Etsy claims 266.3 million of the ecommerce industry.
So, it’s natural to use these platforms. But how do you get repeat orders from marketplace customers? How can they know who they’re buying from—your brand—and seek it out again? How can you make a name for yourself, even on these bigger platforms that are well-known globally?
We have a few tried-and-true tips for making your online store one that demands lifelong, loyal customers.
Restrictions When It Comes to Selling on a Marketplace
These platforms do have one thing in their favor: popularity. So, if you’re selling your products through one of these sites, you might get more traffic than if you were going it alone.
But, because of this convenience and accessibility, you as a business owner will have to pay—in more ways than one.
First, there are transaction fees, meaning that with every profit you make, some of it is going to eBay, Amazon, or Etsy (or whatever marketplace you’re currently using). Attaching your business to these larger, more well-known names isn’t free! You’ll have to pay for that exposure somehow.
Second, there’s the opportunity for another seller, like you, to take your place in the market. As you don’t have control over certain aspects of these marketplaces, you might lose your spot in the number-one to another brand. Of course, this loss of control comes with some advantages, but it’s certainly a cutthroat industry either way.
Finally, you don’t have the communication with your customers you normally would. When somebody buys your product through a marketplace, their communication will largely be with that marketplace—not with you, as the seller. Because of this, you’ll have to get creative when it comes to lines of communication with your audience.
But that doesn’t mean it’s impossible! In fact, there are several ways to keep your ecommerce store thriving in these marketplaces and with your client base. Keep reading for special ways to make your products more unique than the next seller’s.
4 Tips for Getting Repeat Orders From Marketplace Customers
So, you’re clearly aware of the benefits of working with said marketplaces. The exposure alone is reason enough for new ecommerce businesses to attach their name to those of Amazon or eBay. However, most businesses understandably want their customers to move from these marketplaces right to their very own online store.
How can you convert these marketplace buyers to small business buyers? How can you get repeat customers—through your website, not theirs?
There are a few routes you can take as a seller. Here are four.
1. List Your Business Information, and Keep It Updated and Consistent
Simply put, make it easy for your customers to find you!
List your business’s information on the marketplace of your choice, and keep it consistently updated and accurate. Include your website, your location, phone numbers, hours of operation, social media accounts, and any other relevant information.
Encourage consumers to reach out to you with questions, comments, or concerns.
2. Include Invoice Information With Every Purchase (And Make It Lead Back to You)
Does your buyer have an issue (or even compliment) they’d like to take up with you? Make sure they know how to do so—by including all the above-listed information on your invoice, too.
Essentially, you want to make communication as easy and obvious as possible. Make your URL visible and noticeable, and include ways of reaching out to you on the package invoice. Your customer may not go back to your name on the marketplace for information.
This step makes it that much more streamlined for them, which serves you, too.
3. Consider Unique Package Inserts for That Extra Touch
If you’re not using clever package inserts, rest assured that your competition is.
Package inserts are one of many ways to connect to your customers. Since 89% of consumers buy from sites like Amazon, you need to do everything in your power to stand out—and this method is a simple but effective one.
Consider some of the following types of inserts:
- Instruction pamphlets that explain how to best use your product
- Promotional information such as social media accounts or any current sweepstakes or giveaways
- Warranty information, if applicable
- A sweet and succinct thank-you note
- A free product offer (which could be the perfect incentive for having someone leave you a review)
4. Incentivize Reviews, and Use Them to Your Advantage
Ask your clients to leave you a review! The more reviews you have (especially good ones), the more exposure you’re bound to get across Google search results, various marketplaces, and even through word-of-mouth.
As mentioned above, consider offering an incentive. Often, a review can seem a tedious task for consumers. Provide them a reason to leave you a review—besides your wonderful product, of course.
Get Repeat Orders From Marketplace Customers and Dominate Ecommerce
There you have it—some quick, actionable, and straightforward methods for owning your client base.
Using the tactics listed above, you’ll provide that personal touch that changes a client’s purchase from big-name blandness to special, small business love. Your customers will appreciate the open lines of communication, the easily-found contact information, and the thoughtful package inserts. When it comes to multichannel selling on large sites like these—to get repeat orders from marketplace customers—you have to make the buying process unique.
About the Author – Jimmy Rodriguez is the COO and co-founder of Shift4Shop, an ecommerce software to build SEO-friendly online stores. He’s dedicated to helping internet retailers succeed online by developing digital marketing strategies and optimized shopping experiences that drive conversions and improve business performance.