It’s getting down to crunch time this holiday season. But there is still time to boost sales for your online store using some strategic social media marketing. Most people, these days, never let their smartphone get too far away from their grasp, so social media is one of the fastest and most efficient ways to reach out to potential customers. Take advantage of that with the following holiday social media ideas for your last-minute push for sales.
Add Festive Imagery
Now is the time to dress up your social media pages with some festive imagery. A few snowflakes and some gingerbread men will show your customers you are in the holiday spirit – and keep them in the gift-buying spirit.
Each of your social media pages has different areas where you can add some holiday decorations. You can change profile and cover images, backgrounds, and incorporate holiday images into tweets and status updates. Be creative and come up with as many different applications of holiday/winter themes as possible.
Post Holiday Content
Engage your followers with holiday content that explains how your product will impact their holiday season. Anything holiday related will grab your audience’s attention this time of year. Think about things like how-to’s, tip lists, and holiday advice. For example, if you sell apparel, share some warm outfits on Instagram. It’s great if you can write content that relate to your products, but the aim is to engage your customers socially in a way that strengthens your brand.
Send Holiday Greetings
Just as you send holiday cards to your family and friends, you should consider sending out special holiday greetings to your customers. Using social media to do that is easier than using email because you don’t risk unsubscribes.
There are a lot of options on how to do this. You can create a Facebook or Instagram video and post it on your profiles, tweet your appreciation, or host a Google Hangout to visit with loyal shoppers. The possibilities are endless.
Run a Contest
Everyone loves a contest. Why not put one up on your social media to grab your followers’ attention? There are lots of ways to do it, including using sites like Offerpop and Antavo. Of course, you can just post about it, ask followers to share, and pick a winner from those that do. Easy-peasy!
The holidays are the ideal time to offer exclusive deals and offers to your social media followers. If they like or follow your deals, you may get new followers and customers. You can use the same deals that you have on your online store, but add something great for your social media to spice it up. One way to do that is to offer sneak peeks to your followers before the deal goes live on your site.
Schedule Posts Ahead of Time
Scheduling your posts will cut down on the amount of time you spend on social media, allowing you to work on all your other holiday tasks. You can sit down and knock out all your posts for the month at one time, and then schedule them to post at opportune times.
Engage with Customers
It’s important to set aside some time to interact with your customers. Ask them questions about the holidays – their plans, wish lists, etc. – and then try to relate your responses back to your business’ brand in subtle ways.
In addition, you may have more customer service inquiries during the holidays, and social media is often the place that shoppers attempt to reach out. Be sure that you respond to their questions and concerns quickly. It’s a great opportunity to show that you value your customers and maybe even get some positive marketing out of it especially by following these holiday social media ideas.
Pinterest is very popular during gift-giving holidays. People look to it for inspiration for gifts, decorations, recipes, and activities. It’s a great platform for you to get your inventory of products viewed by a multitude of potential buyers. You can create your own boards on Pinterest, or add Pin It buttons to your product pages on your online store. Be sure that you are keeping a close eye on your inventory quantities that you share on Pinterest or other sites. You don’t want to run out of stock this time of year.
Remind Customers of Last Shipping Day
Social media is a great way to get news out to your customers, including updates like the last shipping day. You can even make it a Facebook event so that they receive notifications about the last day they can buy and receive shipments by December 24. It’s a strategy that creates urgency, and it will likely earn you some last-minute sales.
Support a Worthy Cause
Your customers want to know that they are dealing with a generous, conscientious, and compassionate company. Social media is one way to project that image to your customers. Set up a charitable giving site using Go Fund Me or YouCaring to publicize your own donation, as well as inviting your followers to give if they are able. You can also offer to match customer donations to increase customer involvement. The extra bonus is that you will feel good about yourself, and so will your customers.
Need more ideas? Take a look at these 100+ ways ecommerce businesses can use social media.