holiday website preparationOnline shopping has taken on a life of its own in recent years. In 2021, it’s expected that over 2 billion people will buy goods and services online. If you have your own ecommerce site, that can either excite you or make you feel overwhelmed. Or, maybe a little bit of both.

The holiday shopping season officially starts in November, but now is the time to make sure your website is fully prepared and ready to go. We’ve all seen videos of holiday shoppers practically tackling each other in stores for the latest big-ticket items. While things are less “physical” online, there are still things that can go wrong. If your site is overloaded with visitors, it could crash. If it loads slowly, people will look elsewhere. If you don’t have the right products in stock, you could be missing out on some great sales.

So, what can you do to get your website ready for increased holiday traffic? How can you make sure your virtual storefront is appealing, inviting, and enticing for shoppers?


Holiday Web Design Tips That Make a Delightful Difference 

You don’t have to overwhelm yourself with a major upheaval to your website. A good rule of thumb is to think about things you might do if you had a physical storefront. Chances are, you would decorate from top to bottom. You’d make things feel festive by using different colors, lighting, and even music.

While you may not be able to do all of those things online, you can make changes to your site that get people into the shopping mood, including:

  • Themes 
  • Discounts 
  • Content 
  • Site speed 
  • SEO

You can also get into the festive spirit by sharing holiday pictures of your staff and using holiday-themed graphic banners. If you’re not sure where to get started, look at what worked in the past. Collecting customer data is a huge part of ecommerce success, so take a look at changes you made last holiday season, and where your customers responded the most. Focusing on improving UX should be a top priority every year.

It’s never a bad time to “spruce up” the back end of your site, too. That customer data we were just talking about? Make sure you have a strong security system in place to avoid data breaches. Work on improving your page speed. Update your plug-ins. Make sure your site is mobile-friendly and loads quickly no matter how it’s being viewed. It’s a great time for general “housekeeping” of your site and virtual storefront since more people will be stopping by.


Prep Your Ecomdash Website

Website customization is the key to standing out from your competition. But, you might not be a professional web designer – and that’s okay! By using our website builder feature, you can build a fully branded webstore with your logo, colors, specific themes, and much more. Our drag-and-drop feature allows you to add predesigned pages and elements with a few simple clicks.

Our platform has dozens of pre-made designs that you can customize for your brand – especially when it comes to the holiday season.

You can also use our services to make your website more sustainable, by following some eco-friendly practices like:

  • Setting up web caching 
  • Deleting things you don’t need 
  • Reducing image file sizes 
  • Using a greener web hosting service 
  • Removing unnecessary pop-ups 
  • Making mobile pages easy to navigate

No matter what’s important to you and your brand, you can make it happen with little to no design experience when you take advantage of our website builder. Give it a try for yourself and see how easy it is to “deck the halls” of your site as quickly and efficiently as possible. The best part? Our platform is so user-friendly, it will be easy to change back to your normal website or make positive changes for the new year without having to stress about a completely new design.


Make the Most of This Holiday Season

When you run your own ecommerce site, the holiday shopping season should be just as important as if you had a brick-and-mortar store. You might not be able to hang twinkling lights or play “Jingle Bells” as your customers walk in the door. But, you can make them feel just as warm and comforted with the right theme and feel of a well-designed ecommerce site.

Keep these preparation tips in mind and make sure you have the design, the bandwidth, the stock, and the staff on hand to take care of the holiday rush. Remember, word-of-mouth advertising is just as important during the busy season. The more energy you devote to preparing your website for the holidays, the more likely it is that your customers will spread the “good cheer” and tell others to shop with you, too.

Now is the perfect time to get started on holiday preparations. If you’re ready to increase your holiday sales this year, let ecomdash make it easier for you with a beautiful, festive, functional website.


About the Author –  Amanda Winstead is a writer from the Portland area with a background in communications and a passion for telling stories. Along with writing she enjoys traveling, reading, working out, and going to concerts. If you want to follow her writing journey, or even just say hi you can find her on Twitter.


social media calendar
Holiday Social Media Calendar Template

Keep track of how often to post on each channel, who to target with certain advertisements, and what your goals are for the season with our free, downloadable template.

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