In this day and age, consumers are more conscious than ever of the environmental impacts of packaging. In fact, 55% of global online customers said they would pay more for products or services provided by companies committed to an eco-friendly impact.
Criticizing packaging materials has been a popular topic of conversation. From too many layers and materials to too little branding, everyone and anyone seems to have an opinion. And now, more than ever before, customers are beginning to change brands if the packaging seems unnecessary and overly harmful to the environment.
As excessive packaging takes a back seat, businesses are focusing on how to create an eco-friendly solution to a global problem. By choosing the right packaging, businesses can reduce their carbon footprint, minimize overhead costs, and make a lasting positive impression among eco-conscious consumers.
Looking to go green? We’ve got you covered.
What Is Eco-Friendly Packaging?
Simply put, eco-friendly packaging refers to packaging made from materials that can be recycled and either used again for shipping products or used as compost.
Once used as a gimmick to attract a certain type of customer, businesses are now beginning to realize that packaging waste can be detrimental to the environment, as well as the brand loyalty from eco-conscious customers.
Ditch The Weight
Opting for lightweight materials is now common among businesses that champion transparency and sustainability.
Not only show you focus on using fewer materials but try out processes such as ‘lightweighting’ – which is the process of using less plastic to create packaging. This not only reduces your carbon footprint, but it also saves you money throughout the shipping process. However, keep in mind that some packaging manufacturers use non-recyclable materials when developing lightweight packaging. You must do your homework when researching packaging materials to ensure they follow the eco-friendly philosophy.
From cutting initial packaging costs, to reducing shipping and transporting fees, choosing less bulky materials can make a huge difference to your bottom line.
Use The Right Packaging For Your Product Size
We’ve all been there – received an eagerly-awaited product in the mail, only for it to be packaged in a box more suited to an item ten times its size. Not only is it super frustrating for trash day, but also a total waste of money and materials.
A simple way to introduce sustainability into your business is to only use what you need when it comes to packaging supplies. Investing in a box making machine can go a huge way toward making sure your business isn’t producing unnecessary packaging materials. This type of machine makes only what you need, when you need it, removing the unnecessary packaging costs and storage costs from bulk-buying boxes in multiple sizes.
Something as simple as a shape can make a difference to your overall costs, too. Corrugated cardboard boxes make the perfect packaging solution due to its strength, and the ability to handle higher levels of tension. They also stack easily in vans and crates, meaning businesses can utilize freight and container space efficiently.
Choose Reusable Materials
One of the best ways to build brand loyalty and go green is to create reusable packaging. These materials could be reused as DIY planters, stationary, party décor, and more. Take it a step further and include a card with ideas on how to use your packaging materials.
Corrugated cardboard packaging is perfect for multiple uses, due to its sturdy, robust structure. It is also recyclable, so for those customers not interested in reusing your materials, they can easily recycle the packaging.
Take It Slow
Some of these options require upfront costs (buying a machine, buying new (possibly more expensive) materials, and reworking your shipping operations. Take baby steps into the eco-friendly packaging space and see what works for your business. Check out these 35 awesome eco-packaging designs to get your creative juices flowing.
About the Author: If you are a business looking to move towards a more environmentally friendly packaging process, a custom box making machine can hugely optimize your productivity while minimizing your carbon footprint. BCS are a leading company in the packaging industry and have been offering businesses across the world a huge range of machinery and products for over 30 years.
