Here’s how to improve your Amazon product listings to maximize sales, keep your customers happy, and minimize product returns.
Optimize your Content
Content optimization is crucial when it comes to making your products stand out among your competitor’s Amazon product listings. Keep these key points in mind when setting up your Amazon listings.
Write Great Product Descriptions
You have a limited amount of space to describe your product while making it stand out to potential buyers. Make sure to use all the space you are allotted. Buyers should know everything they need to about the product they’re buying when reading your descriptions.
Follow Amazon’s policies when writing these descriptions: don’t use HTML, include phone numbers, or promotional information.
If you’re selling a product with highly technical features, simplify the descriptions to make them relatable to as many readers as possible. Here’s a great post on how to write product descriptions that sell for you.
You should also include your shipping and return policies to help with customer experience. Giving customers the complete picture helps avoid any unwanted surprises that can lead to dissatisfaction, returned products, and grumpy reviews that can cut away at your margins.
Have an SEO Strategy
When writing descriptions, the tried and tested principles of Search Engine Optimization (SEO) definitely apply! Using trending keywords will make it easier for potential buyers to find your product page, both through the Amazon site and third-party search engines. In the long run, this strategy can also be a lot cheaper and effective than paying for ads.
Use Effective Titles
Creating keyword-rich product titles can help narrow the search range of your products for the average shopper. The key is to not let your listings become a needle in a haystack of competing product listings. Be sure to include relevant keywords and high-volume search terms – like the category and model of the product you’re selling. The more specific you can be the better!
Be sure to follow Amazon’s product title requirements and don’t capitalize the wrong words, use disallowed symbols, or too many characters.
Include Captivating Images
Accurate and detailed images are essential for any successful product listing. Include as many pictures of the item as possible and make sure there are professional. Here are a few hacks we put together to make your photos more professional.
If you’re dropshipping, it’s more than likely that your products have at least some open-source stock photos that can be used. Pick out the most appealing ones you can find and add them to your listing. If the photos are copyrighted, ask permission from the supplier or manufacturer before you use them.
Follow Amazon’s requirements for images:
- Use a pure white background
- No illustrations or graphics
- At least 1000 px for either height or length
- JPEGS are preferred
- No animated gifs
- No props or accessories should be included
To go the extra mile, and give your buyers a full spectrum view of the product they want to buy, consider integrating augmented reality in your listings.
Use Fulfillment by Amazon (FBA)
If you don’t have the time or resources to deal with label printing, shipping, customer service and returns, no need to worry – Amazon can do that for you with Fulfillment by Amazon. The process is simple. After sending your items to an Amazon fulfillment center, the item is stored until it’s sold. When you make the sale, Amazon immediately packs and ships your item to the customer.
Best of all, with FBA you get a “Prime” badge on your product listings. For customers with Amazon Prime, this means free two-day shipping. It also means that Amazon guarantees delivery of the product, which increases confidence in your product – and a buyer’s willingness to pay a slightly higher price for it.
This also gives you the peace of mind that your product will be processed and shipped to customers on time, so you can focus on building your business without worrying about logistics.
With Prime membership numbers already past the 100 million mark, gaining access to this market is a sure way to turbocharge your conversion rates.
Price Your Products Well
Even if you find the right products, selling at the right price means the difference between sinking or swimming in the ecommerce market.
If you sell on Amazon, chances are that someone else is selling the same product or something like it. Do research to find out how competitors are pricing their products to better understand the market. Here are a few great ecommerce pricing strategies to help price your Amazon product listings.
After calculating your own business-related costs, use an FBA Revenue Calculator to forecast future costs and check your profit margins for each type of product you’re selling on Amazon. A key metric to keep in mind here is your Cost of Goods Sold (COGS). This helps you track all of the costs that go into selling products and can reduce your tax bill when the IRS comes knocking.
Use Software to Manage Business Growth
Managing all of your orders and inventory can turn into a major hassle as your business grows. Ecomdash offers you ecommerce automation software that easily integrates with your Amazon business. Orders are processed automatically as they come in and changes to inventory are made without any work on your end. All of this means that you can literally make money as you sleep!