10 Tips to Increase Sales on Amazon

Marketplaces May 13, 2021

increase amazon sales with these tips

The Amazon marketplace can be a great ecommerce business for online sellers when you get it right. However, there is a lot of competition out there. The enormous number of shoppers who use Amazon makes it easy to see why so many sellers set out to start their enterprises on the Amazon platform.

To increase Amazon sales means you must keep up with the competition and learn quickly what works and what doesn’t. Here are ten tips that will add to your success as an Amazon seller and increase Amazon sales.

 

#1 – Price Competitively

The competition on Amazon is steep, with the biggest differentiator setting apart one seller from another being price. This doesn’t have to be an obstacle to profitability though. You have to use the price competition to help you determine which products are worth promoting in the marketplace.

Only sell items that have a sufficient margin to offer you a reasonable rate of return while still being competitively priced. Don’t forget to factor in inventory, order fulfillment, and overhead expenses.

 

#2 – Automate Your Listings

Spending your time continuously listing products is not only time-consuming, but may be a waste of time that you could be better spending on marketing, customer engagement, and other key business strategies.

Automating your Amazon listings can help you simplify the whole process, saving you time and money. Using an Amazon listing tool can help you with listing products in bulk, saving you a ton of time.

 

#3 – Invest in Pro Merchant Subscription

Amazon’s Pro Merchant subscription can save you money and give you additional tools to make your selling easier if you plan on listing a lot of items.

It costs individual sellers $0.99 per transaction, but with Pro Merchant, you don’t have a per-item fee. Rather, you have a $39.99 per month charge to list as many items as you want on the Amazon marketplace. That means that if you have 100 transactions per month, you would pay an average of $0.40 each. But if you have 1,000 transactions per month, that charge goes down to only $0.04 per transaction.

Plus, with Amazon Pro Merchant you get some additional benefits like being able to upload in bulk, enhanced reporting, more selling options, and the ability to list new, unique items to the marketplace.

 

#4 – Consider Using Fulfillment By Amazon

Increasing your sales volume is easy with Fulfillment By Amazon (FBA). Most top sellers on Amazon use the FBA option. With this service, you send your inventory to Amazon and they take it from there.

When one of your items sells, Amazon fulfills the order, packages, and ships it to your customer. You pay for storage of your items and shipping costs, which are often discounted. Additionally, you can use FBA to take care of order fulfillment for the products you sell through other sales channels.

To ensure profitability, make sure you’re selling the best products for FBA.

 

#5 – Win the Buy Box

The coveted Amazon Buy Box is the box on the right side of the product detail page where customers can click to add the item to their shopping cart. The Buy Box is so coveted because it significantly improves your chances of selling items. The best way to increase sales is to win the buy box.

Appearing in the Buy Box requires that you meet certain criteria and that Amazon chooses you from the pool of sellers who offer the same item. The criteria includes:

  • Availability
  • Price
  • Overall performance as a seller (Featured Merchant)
  • Shipping options

 

#6 – Improve Your SEO

With so many sellers on Amazon, it’s important that buyers are able to find your products. Amazon looks at the keywords in your product titles to rank listings, so you need to include as many keywords as you can in the 500-character title. To help you with this, Amazon offers a Keyword Tool, which will optimize your listing titles.

 

#7 – Get Feedback and Reviews

Customer reviews and positive feedback are extremely important on Amazon. Studies show that 97% of buyers check product reviews before making a purchase decision. What’s even more impressive, is how reviews can produce an 18% uplift in sales! To take advantage of this, you can use a solution like Feedback Five, to increase feedback volume.

 

#8 – Advertise on Amazon

Advertising on Amazon is a good way to be seen and increase Amazon sales. When you’re just starting out, or looking to increase the visibility of your products, you should give the Sponsored Products option a try.

Sponsored Products will display your product below search results or on the product detail pages. There’s a cost for this service, but it is a pay-per-click charge, so you only pay for what’s used. Plus, Amazon offers you a deal for using sponsored products the first time.

Another great Amazon tool that can help you market your products is the Amazon Affiliate program. Sign up and qualify to see your products promoted on other respected websites.

 

#9 – Market Outside of Amazon

You aren’t allowed to market people away from Amazon, but you can absolutely market outside to bring customers to your Amazon store. Content marketing on your other websites is effective in attracting potential customers to your Amazon listings. Using social media marketing for your ecommerce business is a great option as well.

Here are some other forms of marketing you can use to increase traffic on your Amazon products:

  • Email
  • Social Media
  • Google Ads
  • Influencer Marketing

 

#10 – Know the Rules and Regulations

Make sure you understand and follow the rules and regulations Amazon has put in place – there are many. It’s important to the success of your business that you comply with them because if they are broken, you run the risk of being suspended or having your account completely shut down. By following the rules and regulations you are on the right track to being able to increase Amazon sales.

 

Bonus Amazon Selling Tip – Utilize Amazon Prime

Today, Amazon has over 200 million Prime members and millions more shop during the renowned Amazon Prime Day. In fact, consumers spent roughly $10.4 billion during Prime Day in 2020!

Becoming Prime eligible is crucial, not only if you want to win the buy box as we mentioned above, but also to stand out among the many competitors that fill the Amazon listing pages.

If your account is already Prime eligible, it isn’t enough to just list your products. Having a successful Prime Day takes preparation. To help you through the process, we created an Amazon Prime Day Checklist that’ll walk you through several months leading up to the big event.

For more ways to improve your sales during Prime Day, check out our Amazon Prime Day Tips and watch your products fly off the virtual shelves!

 

Takeaway

As an Amazon seller, you’ll always be fine-tuning everything. From constantly improving your product listings to monitoring your competition, the key is to be on top of everything. This can be hard for some sellers, but the hard work is worth it when you start raking in the dough.

Do you have any tips to boost Amazon sales? Let us know in the comments!

 

Editor’s Note: This blog post was originally published April 2017 and was updated in May 2021 to reflect more accurate and relevant information.

38 Comments

  1. Tyleatha Thurman on June 18, 2018 at 3:43 pm

    Hi I would like to know more about selling items on Amazon

    Reply
    • Haley Cloyd on June 19, 2018 at 12:24 pm

      Hi Tyleatha! We are always posting helpful information about selling on Amazon. You can find those resources here.

      Reply
    • leval Ainah on November 20, 2020 at 8:21 am

      Great article as it gets me thinking about the various ways to monetize my site. Thank you so much for your insightful and relevant article

      Reply
    • Michaela CPCA on June 5, 2021 at 1:19 pm

      Yes, Amazon is the best-selling platform.

      Reply
  2. Graftie on July 21, 2018 at 3:43 pm

    I would like assistance on increasing sales on Amazon.

    Reply
  3. Sohail on September 5, 2018 at 7:54 am

    Great tips but need some more.
    I have also found another useful content Amazon which looks useful for all the amazon sellers.

    Reply
  4. Lisa Russel on March 29, 2019 at 5:32 am

    This is indeed quite useful. I’ve tried many tips out of this list. I found some other helpful tips on Amazon product listing optimization too. Looking to try something new. Could you please suggest some more tips?

    Reply
  5. Adam on June 8, 2019 at 6:34 am

    Great blog. Your tips are really beneficial. Thanks for sharing.

    Reply
  6. Jae from Gorilla ROI on July 3, 2019 at 9:12 pm

    Hi Haley! Can you disclose to blog readers (like me) where you get the latest Amazon news aside from Day One and seller central forums? I think it’s useful for sellers to be always updated.

    Reply
  7. Timothy Allen on September 11, 2019 at 9:13 am

    Hi, great tips, I sell on Amazon UK, but also in the EU, any tips on how to help my EU sales?

    Reply
  8. Alexpaul on January 29, 2020 at 12:33 am

    These are the great tips which help businesses to increase their sales on Amazon marketplace. Thanks for sharing the information.

    Reply
  9. Lavie on May 11, 2020 at 4:57 pm

    Hello guys I really appreciate for the tips. My amazon sales have just skyrocketed I mean I know get really massive sales and profits. I’m really happy fot the tips and ready to teach anyone who wants to get massive sales and profits feel free to ask.

    Reply
    • Tyler Bizjack on May 18, 2020 at 9:29 am

      That’s great to hear Lavie! We’re glad you were able to benefit from this article. If you’d like to learn even more tips for selling on Amazon, check out our blog. Do you have any advice for beginner online sellers?

      Happy Selling!

      Reply
  10. swati on June 30, 2020 at 1:34 am

    your blog is very interesting and informative, Thanks for sharing this with us.

    Reply
    • Tyler Bizjack on June 30, 2020 at 8:41 am

      Hey,
      Thank you for those kind words! We’re glad you enjoy reading our articles and find them useful. Are there any topics that you’d like to hear more about? We’re always happy to share our knowledge of the ecommerce industry.

      Thanks!

      Reply
  11. swathi on November 20, 2020 at 6:50 am

    Your blog so nice I appreciate you for a great job

    Reply
    • Tyler Bizjack on November 23, 2020 at 9:07 am

      Hey,
      Thanks for the kind words. Is there any other content you’d be interested in?

      Reply
  13. SunTec India on February 25, 2021 at 7:28 am

    Informative post about the top tips that how to increase the sale on Amazon. It also helps the businesses what points need to check & consider for increasing their ROI. We also provide services related to amazon product listing optimization for business growth. You can also check our blogs for more.

    Reply
  14. Abhishek on February 26, 2021 at 5:51 am

    I really appreciate this post. I’ve been looking all over for this! Thank goodness I found it on this blog. You have made my day! I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers.

    Reply
    • Tyler Bizjack on February 26, 2021 at 11:31 am

      Hey,
      Thank you so much for those kind words! We’re glad you found this article useful. We think you may also find our Prime Day Checklist useful. It’s never too early to prepare!

      Good Luck

      Reply
    • Tyler Bizjack on March 22, 2021 at 8:41 am

      Hey James,
      You’re very welcome! We’re glad you found this article useful. If you’re looking for more Amazon tips, check out our Amazon Product Listing guide. Let us know what you think.

      Thanks!

      Reply
  16. Robertphotolixa on June 2, 2021 at 1:23 pm

    The tips on your blog have been great. Every tip is effective. My idea would be clearer if some more tips could be added to this. Thanks for highlighting it so beautifully.

    Reply
    • Tyler Bizjack on June 7, 2021 at 10:15 am

      Hey,
      We appreciate the feedback and we’re glad you found this post helpful. Could you help us in finding what points you need more clarity on? Perhaps you can find some more helpful information in our post titled, Common Amazon Seller Mistakes. Let us know if this helps!

      Good Luck

      Reply
  17. Amelia Wright on June 4, 2021 at 12:12 pm

    Thanks for Sharing! That’s a really brief list of things to do. i have tried a few out of this, need an understanding on some in detail.

    Reply
    • Tyler Bizjack on June 7, 2021 at 10:08 am

      Hey Amelia,
      Thanks for the feedback. Can you let us know what you would like more detail about? We’d love to share more information with you!

      Best

      Reply

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15 ways to win at amazon
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