The Amazon marketplace can be a great ecommerce business for online sellers when you get it right. However, there is a lot of competition out there. The enormous number of shoppers who use Amazon makes it easy to see why so many sellers set out to start their enterprises on the Amazon platform.
To increase Amazon sales means you must keep up with the competition and learn quickly what works and what doesn’t. Here are ten tips that will add to your success as an Amazon seller and increase Amazon sales.
#1 – Price Competitively
The competition on Amazon is steep, with the biggest differentiator setting apart one seller from another being price. This doesn’t have to be an obstacle to profitability though. You have to use the price competition to help you determine which products are worth promoting in the marketplace.
Only sell items that have a sufficient margin to offer you a reasonable rate of return while still being competitively priced. Don’t forget to factor in inventory, order fulfillment, and overhead expenses.
#2 – Automate Your Listings
Spending your time continuously listing products is not only time-consuming, but may be a waste of time that you could be better spending on marketing, customer engagement, and other key business strategies.
Automating your Amazon listings can help you simplify the whole process, saving you time and money. Using an Amazon listing tool can help you with listing products in bulk, saving you a ton of time.
#3 – Invest in Pro Merchant Subscription
Amazon’s Pro Merchant subscription can save you money and give you additional tools to make your selling easier if you plan on listing a lot of items.
It costs individual sellers $0.99 per transaction, but with Pro Merchant, you don’t have a per-item fee. Rather, you have a $39.99 per month charge to list as many items as you want on the Amazon marketplace. That means that if you have 100 transactions per month, you would pay an average of $0.40 each. But if you have 1,000 transactions per month, that charge goes down to only $0.04 per transaction.
Plus, with Amazon Pro Merchant you get some additional benefits like being able to upload in bulk, enhanced reporting, more selling options, and the ability to list new, unique items to the marketplace.
#4 – Consider Using Fulfillment By Amazon
Increasing your sales volume is easy with Fulfillment By Amazon (FBA). Most top sellers on Amazon use the FBA option. With this service, you send your inventory to Amazon and they take it from there.
When one of your items sells, Amazon fulfills the order, packages, and ships it to your customer. You pay for storage of your items and shipping costs, which are often discounted. Additionally, you can use FBA to take care of order fulfillment for the products you sell through other sales channels.
To ensure profitability, make sure you’re selling the best products for FBA.
#5 – Win the Buy Box
The coveted Amazon Buy Box is the box on the right side of the product detail page where customers can click to add the item to their shopping cart. The Buy Box is so coveted because it significantly improves your chances of selling items. The best way to increase sales is to win the buy box.
Appearing in the Buy Box requires that you meet certain criteria and that Amazon chooses you from the pool of sellers who offer the same item. The criteria includes:
- Overall performance as a seller (Featured Merchant)
- Shipping options
#6 – Improve Your SEO
With so many sellers on Amazon, it’s important that buyers are able to find your products. Amazon looks at the keywords in your product titles to rank listings, so you need to include as many keywords as you can in the 500-character title. To help you with this, Amazon offers a Keyword Tool, which will optimize your listing titles.
#7 – Get Feedback and Reviews
Customer reviews and positive feedback are extremely important on Amazon. Studies show that 97% of buyers check product reviews before making a purchase decision. What’s even more impressive, is how reviews can produce an 18% uplift in sales! To take advantage of this, you can use a solution like Feedback Five, to increase feedback volume.
#8 – Advertise on Amazon
Advertising on Amazon is a good way to be seen and increase Amazon sales. When you’re just starting out, or looking to increase the visibility of your products, you should give the Sponsored Products option a try.
Sponsored Products will display your product below search results or on the product detail pages. There’s a cost for this service, but it is a pay-per-click charge, so you only pay for what’s used. Plus, Amazon offers you a deal for using sponsored products the first time.
Another great Amazon tool that can help you market your products is the Amazon Affiliate program. Sign up and qualify to see your products promoted on other respected websites.
#9 – Market Outside of Amazon
You aren’t allowed to market people away from Amazon, but you can absolutely market outside to bring customers to your Amazon store. Content marketing on your other websites is effective in attracting potential customers to your Amazon listings. Using social media marketing for your ecommerce business is a great option as well.
Here are some other forms of marketing you can use to increase traffic on your Amazon products:
- Social Media
- Google Ads
- Influencer Marketing
#10 – Know the Rules and Regulations
Make sure you understand and follow the rules and regulations Amazon has put in place – there are many. It’s important to the success of your business that you comply with them because if they are broken, you run the risk of being suspended or having your account completely shut down. By following the rules and regulations you are on the right track to being able to increase Amazon sales.
Bonus Amazon Selling Tip – Utilize Amazon Prime
Today, Amazon has over 200 million Prime members and millions more shop during the renowned Amazon Prime Day. In fact, consumers spent roughly $10.4 billion during Prime Day in 2020!
Becoming Prime eligible is crucial, not only if you want to win the buy box as we mentioned above, but also to stand out among the many competitors that fill the Amazon listing pages.
If your account is already Prime eligible, it isn’t enough to just list your products. Having a successful Prime Day takes preparation. To help you through the process, we created an Amazon Prime Day Checklist that’ll walk you through several months leading up to the big event.
For more ways to improve your sales during Prime Day, check out our Amazon Prime Day Tips and watch your products fly off the virtual shelves!
As an Amazon seller, you’ll always be fine-tuning everything. From constantly improving your product listings to monitoring your competition, the key is to be on top of everything. This can be hard for some sellers, but the hard work is worth it when you start raking in the dough.
Do you have any tips to boost Amazon sales? Let us know in the comments!
Editor’s Note: This blog post was originally published April 2017 and was updated in May 2021 to reflect more accurate and relevant information.