The Amazon marketplace can be a great ecommerce business for online sellers when you get it right. However, there is a lot of competition out there. The enormous number of shoppers who use Amazon makes it easy to see why so many sellers set out to start their enterprises on the Amazon platform.
To increase Amazon sales means you must keep up with the competition and learn quickly what works and what doesn’t. Here are ten tips that will add to your success as an Amazon seller and increase Amazon sales.
#1 – Price Competitively
The competition on Amazon is steep, with the biggest differentiator setting apart one seller from another being price. This doesn’t have to be an obstacle to profitability though. You have to use the price competition to help you determine which products are worth promoting in the marketplace.
Only sell items that have a sufficient margin to offer you a reasonable rate of return while still being competitively priced. Don’t forget to factor in inventory, order fulfillment, and overhead expenses.
#2 – Automate Your Listings
Spending your time continuously listing products is not only time-consuming, but may be a waste of time that you could be better spending on marketing, customer engagement, and other key business strategies.
Automating your Amazon listings can help you simplify the whole process, saving you time and money. Using an Amazon listing tool can help you with listing products in bulk, saving you a ton of time.
#3 – Invest in Pro Merchant Subscription
Amazon’s Pro Merchant subscription can save you money and give you additional tools to make your selling easier if you plan on listing a lot of items.
It costs individual sellers $0.99 per transaction, but with Pro Merchant, you don’t have a per-item fee. Rather, you have a $39.99 per month charge to list as many items as you want on the Amazon marketplace. That means that if you have 100 transactions per month, you would pay an average of $0.40 each. But if you have 1,000 transactions per month, that charge goes down to only $0.04 per transaction.
Plus, with Amazon Pro Merchant you get some additional benefits like being able to upload in bulk, enhanced reporting, more selling options, and the ability to list new, unique items to the marketplace.
#4 – Consider Using Fulfillment By Amazon
Increasing your sales volume is easy with Fulfillment By Amazon (FBA). Most top sellers on Amazon use the FBA option. With this service, you send your inventory to Amazon and they take it from there.
When one of your items sells, Amazon fulfills the order, packages, and ships it to your customer. You pay for storage of your items and shipping costs, which are often discounted. Additionally, you can use FBA to take care of order fulfillment for the products you sell through other sales channels.
To ensure profitability, make sure you’re selling the best products for FBA.
#5 – Win the Buy Box
The coveted Amazon Buy Box is the box on the right side of the product detail page where customers can click to add the item to their shopping cart. The Buy Box is so coveted because it significantly improves your chances of selling items. The best way to increase sales is to win the buy box.
Appearing in the Buy Box requires that you meet certain criteria and that Amazon chooses you from the pool of sellers who offer the same item. The criteria includes:
- Availability
- Price
- Overall performance as a seller (Featured Merchant)
- Shipping options
#6 – Improve Your SEO
With so many sellers on Amazon, it’s important that buyers are able to find your products. Amazon looks at the keywords in your product titles to rank listings, so you need to include as many keywords as you can in the 500-character title. To help you with this, Amazon offers a Keyword Tool, which will optimize your listing titles.
#7 – Get Feedback and Reviews
Customer reviews and positive feedback are extremely important on Amazon. Studies show that 97% of buyers check product reviews before making a purchase decision. What’s even more impressive, is how reviews can produce an 18% uplift in sales! To take advantage of this, you can use a solution like Feedback Five, to increase feedback volume.
#8 – Advertise on Amazon
Advertising on Amazon is a good way to be seen and increase Amazon sales. When you’re just starting out, or looking to increase the visibility of your products, you should give the Sponsored Products option a try.
Sponsored Products will display your product below search results or on the product detail pages. There’s a cost for this service, but it is a pay-per-click charge, so you only pay for what’s used. Plus, Amazon offers you a deal for using sponsored products the first time.
Another great Amazon tool that can help you market your products is the Amazon Affiliate program. Sign up and qualify to see your products promoted on other respected websites.
#9 – Market Outside of Amazon
You aren’t allowed to market people away from Amazon, but you can absolutely market outside to bring customers to your Amazon store. Content marketing on your other websites is effective in attracting potential customers to your Amazon listings. Using social media marketing for your ecommerce business is a great option as well.
Here are some other forms of marketing you can use to increase traffic on your Amazon products:
- Social Media
- Google Ads
- Influencer Marketing
#10 – Know the Rules and Regulations
Make sure you understand and follow the rules and regulations Amazon has put in place – there are many. It’s important to the success of your business that you comply with them because if they are broken, you run the risk of being suspended or having your account completely shut down. By following the rules and regulations you are on the right track to being able to increase Amazon sales.
Bonus Amazon Selling Tip – Utilize Amazon Prime
Today, Amazon has over 200 million Prime members and millions more shop during the renowned Amazon Prime Day. In fact, consumers spent roughly $10.4 billion during Prime Day in 2020!
Becoming Prime eligible is crucial, not only if you want to win the buy box as we mentioned above, but also to stand out among the many competitors that fill the Amazon listing pages.
If your account is already Prime eligible, it isn’t enough to just list your products. Having a successful Prime Day takes preparation. To help you through the process, we created an Amazon Prime Day Checklist that’ll walk you through several months leading up to the big event.
For more ways to improve your sales during Prime Day, check out our Amazon Prime Day Tips and watch your products fly off the virtual shelves!
Takeaway
As an Amazon seller, you’ll always be fine-tuning everything. From constantly improving your product listings to monitoring your competition, the key is to be on top of everything. This can be hard for some sellers, but the hard work is worth it when you start raking in the dough.
Do you have any tips to boost Amazon sales? Let us know in the comments!
Editor’s Note: This blog post was originally published April 2017 and was updated in May 2021 to reflect more accurate and relevant information.
Hi I would like to know more about selling items on Amazon
Hi Tyleatha! We are always posting helpful information about selling on Amazon. You can find those resources here.
Great article as it gets me thinking about the various ways to monetize my site. Thank you so much for your insightful and relevant article
Yes, Amazon is the best-selling platform.
I would like assistance on increasing sales on Amazon.
Hi Graftie,
Here are some additional resources for increasing your success on the Amazon Marketplace:
5 Tips to Improve Your Amazon Seller Rating
10 Ways to Build Customer Trust to Increase Ecommerce Sales
7 Amazon Tips for Sellers Seeking Success
We hope these tips help! Happy selling.
Great tips but need some more.
I have also found another useful content Amazon which looks useful for all the amazon sellers.
Hi Sohail,
We’re glad you found our tips useful! Here are a few more resources that you may find interesting:
How to Lower Your Return Rate on Amazon
Beginner’s Guide: How to Sell Internationally with Amazon
7 Amazon Tips for Sellers Seeking Success
5 Tips to Improve Your Amazon Seller Rating
Thanks and happy selling!
My amazon account is on hold what can I do for unhold
Hi Akash,
We have a bog post on this specific topic. Read the article in the link below to see how to get your Amazon Seller Account reinstated.
How To Get My Amazon Account Reinstated
Good luck!
This is indeed quite useful. I’ve tried many tips out of this list. I found some other helpful tips on Amazon product listing optimization too. Looking to try something new. Could you please suggest some more tips?
Hi Lisa,
We’re so glad you found the article helpful! I would absolutely recommend our Inventory Management Guide. It is full of tips on managing multichannel inventory, as well as pricing strategies, marketing, and more. Since you’re interested in Amazon tips, here are a few articles you may like:
Email Tips For More Amazon Reviews
7 Types of Amazon Product Images You Must Have
The Daily Schedule of an Amazon Seller — 6 Simple Tasks to Do Every Day
Happy selling!
Great blog. Your tips are really beneficial. Thanks for sharing.
Thanks Adam! Be sure to check out some of our latest Amazon blogs:
5 Amazon Keyword Research Tips
Amazon Seller’s Ultimate Checklist for Prime Day
What is Amazon’s Transparency Program?
Hi Haley! Can you disclose to blog readers (like me) where you get the latest Amazon news aside from Day One and seller central forums? I think it’s useful for sellers to be always updated.
Hi Jae! We monitor various news outlets, including (as you mentioned) seller central, EcommerceBytes, Web Retailer, etc. We’re always posting news updates here. Thanks for inquiring! Our goal is always to keep our readers informed.
I’m actually going to try some of these tips. Hopefully I will have better luck.
Hi Takima,
We’re glad you enjoyed the article! Here are a few more Amazon tips:
How Amazon Lightning Deals Can Help Increase Your Sales
5 Amazon Keyword Research Tips
Email Tips For More Amazon Reviews
Good luck and happy selling!
Hi, great tips, I sell on Amazon UK, but also in the EU, any tips on how to help my EU sales?
Hi Timothy,
Glad you enjoyed the blog! Here are a few more to help your EU ecommerce sales:
How To Sell On Amazon UK And Europe
Top Online International Marketplaces for Ecommerce
International Ecommerce Shipping: All You Need to Know In Under 10 Minutes
Happy selling!
These are the great tips which help businesses to increase their sales on Amazon marketplace. Thanks for sharing the information.
We’re glad you found this information helpful! If you’d like more Amazon tips, check out the most recent posts:
Do’s and Don’ts for Listing Amazon Products
Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers?
Amazon vs eBay: Which is Right For You?
Good luck!
Hello guys I really appreciate for the tips. My amazon sales have just skyrocketed I mean I know get really massive sales and profits. I’m really happy fot the tips and ready to teach anyone who wants to get massive sales and profits feel free to ask.
That’s great to hear Lavie! We’re glad you were able to benefit from this article. If you’d like to learn even more tips for selling on Amazon, check out our blog. Do you have any advice for beginner online sellers?
Happy Selling!
your blog is very interesting and informative, Thanks for sharing this with us.
Hey,
Thank you for those kind words! We’re glad you enjoy reading our articles and find them useful. Are there any topics that you’d like to hear more about? We’re always happy to share our knowledge of the ecommerce industry.
Thanks!
Your blog so nice I appreciate you for a great job
Hey,
Thanks for the kind words. Is there any other content you’d be interested in?
Thanks for the helpful article Jami.
Another great strategy is for businesses to use Government funded business mentors to help them grow their business at no cost. We discuss this in the below article:
https://businessintelhq.com/free-business-mentors-to-solve-your-problems/
Hope that helps and thanks again for your article.
Informative post about the top tips that how to increase the sale on Amazon. It also helps the businesses what points need to check & consider for increasing their ROI. We also provide services related to amazon product listing optimization for business growth. You can also check our blogs for more.
I really appreciate this post. I’ve been looking all over for this! Thank goodness I found it on this blog. You have made my day! I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers.
Hey,
Thank you so much for those kind words! We’re glad you found this article useful. We think you may also find our Prime Day Checklist useful. It’s never too early to prepare!
Good Luck
Very informative. If anyone maintains these steps, they are improving their sales. Thank you for sharing.
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Hey James,
You’re very welcome! We’re glad you found this article useful. If you’re looking for more Amazon tips, check out our Amazon Product Listing guide. Let us know what you think.
Thanks!
The tips on your blog have been great. Every tip is effective. My idea would be clearer if some more tips could be added to this. Thanks for highlighting it so beautifully.
Hey,
We appreciate the feedback and we’re glad you found this post helpful. Could you help us in finding what points you need more clarity on? Perhaps you can find some more helpful information in our post titled, Common Amazon Seller Mistakes. Let us know if this helps!
Good Luck
Thanks for Sharing! That’s a really brief list of things to do. i have tried a few out of this, need an understanding on some in detail.
Hey Amelia,
Thanks for the feedback. Can you let us know what you would like more detail about? We’d love to share more information with you!
Best
Talking about increasing amazon sales, I think many would be interested i ERP integration with amazon like dynamics 365 amazon integration. Do write some articles on that topic too
Hey Wallace,
Thank you for your feedback and we’re glad you liked the article. We currently do not have a post for your suggestion but we appreciate the idea! Check back soon and this topic may be included in our blog.
Thanks