As the ecommerce industry continues to grow globally, international shopping holidays can help boost sales overseas for US retailers. By identifying those major holidays, seasons, and events in other countries, you can open the door to a global online presence.
The following are six international holidays that online retailers should be aware of and start planning for:
Chinese New Year
With an estimated $700 billion in ecommerce sales expected in China in 2019, this could be a huge opportunity for you.
The Chinese New Year and the weeks leading up to it is a heavy shopping season in China, and the percentage of online retail transactions during that time of year continues to grow.
The Chinese New Year follows the lunar calendar, so it can fall anytime between late January and mid-February. The next Chinese New Year will be February 12, 2021, so start planning your marketing and sales strategies now to capitalize on this holiday season.
Japanese Summer Bonus Season
Japanese employers typically give their full-time employees a bonus twice a year – summer and winter. These bonuses can potentially reach the equivalent of several months’ salary. When you pair that with the fact that Japan is the third largest ecommerce market in the world, you can see the sales opportunities in marketing to shoppers in that country.
During Japan’s summer bonus season, many shoppers spend their extra cash on luxury items such as jewelry, travel, and high-end apparel. Summer bonuses are usually received in June or July, and ecommerce businesses start marketing typically around mid-May.
Autumn Moon Festival
The Autumn Moon Festival is a very important celebration in Asian countries, especially China. It is a time centered around family reunions, prosperity, and peace.
During the celebration, which falls on the 15th day of the 8th month on the lunar calendar, families gather to partake in activities that celebrate the moon. Many traditions focus on eating moon cakes and exchange small gifts.
Planning for next year’s festival, September 21, 2021, should include marketing small, romantic moon-related gifts.
In India, Diwali is the festival of lights, which represents good over evil and light over darkness. It’s the biggest festival in India and it’s celebrated by both Hindus and Sikhs.
The festival begins on the new moon date in October or November, from the Hindu lunar calendar. This year’s festival begins November 14th.
Besides being the largest festival in India, Diwali is also the biggest shopping season in the country. Indian households spend heavily on festival decorations and even more on holiday gifts. Ecommerce retailers can expect to sell more gift products to Indian consumers in October and November than any other months.
November 11th of each year marks Singles Day in China. It is the one shopping occasion that is bigger than Black Friday.
The holiday was created in the 1990s by a group of young adults as a day to celebrate being single. It is now the biggest online and offline shopping day in the world, as Alibaba has taken the reigns and turned it into a shopping extravaganza. In fact, the 2017 sales for Singles Day was reported to have brought $25.4 billion in sales – and that’s just Alibaba’s sales.
If you are an ecommerce seller and haven’t taken advantage of the sales potential for Singles Day in the past, there is still time to prepare for this year.
Winter holiday marketing and shopping seem to start earlier and earlier every year. But that doesn’t mean that you should neglect the day after Christmas, or Boxing Day as it’s known in the United Kingdom.
The day has become a huge shopping day for buyers looking for great sales and deals following Christmas. In 2017, Boxing Day online sales exceeded the £1 billion (approximately $1.3 billion) mark for the first time.
Capitalizing on Boxing Day is a great way for American retailers to enter international selling, and it can also be a huge benefit to staying ahead of the typical January sales slumps.
Recognize Global Holidays to Boost Your Ecommerce Sales
Identifying and recognizing international holidays, like the ones listed above, is a great way to market your brand and products globally.
The time for international expansion is now, as foreign markets become easier and easier to reach. The world is becoming a much smaller place, which means there are endless possibilities for ecommerce retailers to sell to far more than just American consumers.