launch facebook shopAre you selling on Facebook? If not, you should be. Selling through multiple channels will help you expand your reach and visibility, as well as find more potential customers. In this post, we’ll look at what a Facebook Shop is, its benefits, and how to set it up.


What is Facebook Shop?

A Facebook Shop is an online storefront that customers can access through Facebook and Instagram. Setting up a Facebook Shop is simple and free. You can feature specific products and customize how the shop looks with accent colors and images that highlight your brand. No matter the size of your business or budget, you can sell products online and connect with potential buyers whenever and wherever it’s convenient for them.

The Facebook Shop isn’t the same as Facebook Marketplace, though both are good places to list items. Facebook Shop is very much like a business’s online store, selling only your products, and allowing customers to check out right from your page. Facebook Marketplace is more like Amazon or eBay, where you’ll see products that are from a bunch of different sellers. Also, you can’t actually purchase items on the marketplace, you have to contact the seller and make arrangements.


Benefits of a Facebook Shop

One of the biggest benefits of opening a Facebook Shop is that you don’t need an existing online store to do it. Here are some additional benefits to consider:

  • You can list an unlimited number of products for free
  • Your products can be organized into categories and collections
  • You have access to statistics, including visits, sales, and more
  • You can choose to have products appear in the Facebook Marketplace
  • You can add tag icons to your Facebook posts, so viewers see available products
  • You’ll reduce friction in the sales process by providing a simple way for customers to shop for products without leaving the site

People spend a lot of time on Facebook, and with a Facebook Shop, you can capitalize without additional costs.


How to Create Your Facebook Shop

Creating a Facebook Shop is easy. You can start selling to anyone who visits your shop (they don’t have to be followers of your page) almost immediately. All you need is a Facebook account and a Facebook business page. Aside from those two requirements, you have to:

  • sell only physical items – at this time, selling digital or downloadable products isn’t available on Facebook
  • adhere to Facebook’s Merchant Terms
  • link to a valid bank account
  • have a valid tax ID number

Now, here’s how to open your Facebook Shop.


Step 1: Configure the Shop Page on Your Facebook Business Page

Navigate to your Facebook business page, from which you’ll have administrator privileges. Look at the list on the left side of your page and locate the Shop option (it shows up on business pages by default). Click on Shop to open the Shop tab.


Step 2: Set Up Your Shop Details

Once you select the Shop option in step one, you’ll receive a pop-up that explains the set-up process. Read it and click on Get Started.

You’ll get a second pop-up that asks for your business information. Enter your business type and address, then click Next.

Now, you’ll enter the states where you do business and your tax ID number.

The next step is to indicate the type of products you’ll be selling. Choose from the drop-down and then click next. If you’re having trouble deciding what to sell, consider your own ecommerce niche.

On the next window, you’ll state your business model (sole proprietor, LLC, Corporation, etc.) and the contact information for your business representative. Likely, this will be you, unless you want someone else designated.

After that, you’ll input your shipping options, return policy, and customer service email.

NOTE: Facebook requires that you ship orders within three business days of receiving the order, and the customer must get their shipment within ten days after placing the order. The shipping service you use must provide tracking and delivery confirmation. As stated above, Facebook Shop only allows domestic sales– you cannot sell internationally yet.

Finally, you’ll be asked to read and agree to Facebook’s Merchant Terms and Policies. Check I Agree, and then Continue and you’ll move on to payments.


Step 3: Configure Payments

In this step, you’ll provide Facebook with your banking details. In the US, you have to have a bank account linked, so Facebook can automatically deposit funds from your sales.

When you see the payment window, click Set Up Payments to move forward.

In the first pop-up, you’ll enter tax details, including your employer identification number (EIN), business name, and your name. Click Save.

You’ll then be required to enter your bank routing number, account number, and account name. Click Save and you’re ready to add products.


Step 4: Add Products to the Facebook Shop

After payments, you should see an Add Product button at the bottom-center of the page. Click it and you’ll be taken to the product listing page which looks similar to the listing pages that you’ve seen on other platforms.

You’ll enter the details of one of your products. This includes:

  • Photos or videos. Upload at least one photo of your product. Do this by clicking on Add Photos and then grab the photos from your files.
  • Product title and description. The title is simply the name of your product. Add all relevant details about your product In the description.
  • Price. Enter your desired price.
  • Inventory. Enter the number of units you have to keep track of your inventory.
  • Shipping options. Select from the shipping options you configured during the initial set up and enter any additional information.
  • Share the product on your page. You can check this box if you want the product to be shared on your Facebook page as soon as it’s listed.
  • Visibility. Set this field to Public.

Once you’ve completed all the above fields, click Save. Now your product is live, you don’t have to wait for an approval or confirmation, and you’ll see it on your page. When a viewer clicks on it, they’ll see a detailed view of the listing.

You can continue to add additional products using the Add Product button.


Step 5: Manage Your Orders

Now that you have products listed, you can manage them using the Publishing Tools option from the main menu. Click on the Pending Orders link on the sidebar. Once you’ve clicked on that, you can see your orders, the details of each one, including the buyer’s information, and how to communicate with them. Additionally, you’ll be notified by Facebook every time you receive an order.


Final Thoughts

There you go! Now you know how to set up a Facebook Shop page and start selling. With the popularity of social media, this can be a real game-changer for your business. There are over three billion social media users in the world, and Facebook is among the most popular platforms. If that isn’t incentive enough, consider the fact that 70% of consumers search for products they need on Facebook and Instagram. With numbers like that, you can’t afford to ignore the importance of social media to your online business.


Once you’ve set up your Facebook Shop, come over to ecomdash to see how our multichannel inventory management can help streamline your operations.

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