marketing your ecommerce store for the 2014 holiday season By now, you probably have most of your holiday preparations well underway. You’ve ordered new stock, created a social marketing campaign to advertise your deals and may have already created new themed banners for your storefront. According to a report by comScore, we’re about a month away from the first (and most profitable) retail spending day- Cyber Monday.

ecommerce, retail, cyber monday

Source: ComScore

With just a month to go, now is the time to finalize your holiday preparations and get your social plan moving. If you haven’t started already, here’s how you should be marketing your ecommerce website right now:

Email Marketing

Compile the list of customer email addresses that you acquired from transactions via your own web store (not from Amazon or other marketplaces), and upload them into your email marketing software of choice. If you aren’t an ecomdash customer, we recommend MailChimp or Feedback Five’s free version. If you are an ecomdash customer or currently in our free trial, use our free email marketing feature. Include some of the graphics you have made for social sharing into the template. For tips on how to write an effective email marketing campaign, read Shopify’s post on 7 Ecommerce Email Campaigns You Should Steal Today.

Landing Pages

Launch your landing pages now. Whatever details you’ve composed to discuss and hint at your upcoming deals – post them now. We’ve talked about the thin line between giving away your deals too soon, which can cause shoppers to get distracted by a competitors deals later, and waiting till it’s too late. You can begin dropping hints now, which will create excitement but still cultivate an aura of mystery around what items will be on sale, how much will prices be slashed, and so on.

Social Media Schedule

Start writing down in your calendar which days you will post what information regarding your sales (an example calendar can be found here). Do some research surrounding what channels your audience frequents most often, and what times they are online. If you are a fashion retailer, you will likely find your audience on Pinterest, Instagram and Facebook. If you sell electronics, your audience will likely not be on Pinterest, so focus on Google Plus, Facebook and Twitter. It’s since been proven that social media marketing can drive ecommerce sales, so don’t underestimate the potential to drive conversions here. What else have you done to prepare to market your ecommerce website this upcoming shopping season? Let us know in the comments other tips and tricks you know of. We wish you all a busy and successful holiday season!

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